Email Marketing Specialist

3 weeks ago

Toronto, Ontario, Canada Questrade Financial Group Full time

About the Role

The Email Marketing Specialist will be responsible for ensuring all Questrade marketing email campaigns are deployed according to schedule, follow email best practices, and are error-free. This includes supporting marketing automation efforts and conducting ongoing analysis of existing efforts to deliver continuous optimization and improvement.

Key Responsibilities

  • Build email marketing campaigns, database selection and list segmentation, basic landing pages, and ensure quality assurance of all outbound campaigns
  • Coordinate with Product Owners to understand business requirements and to ensure all email campaign assets are delivered on time and follow best practices
  • Ensure email compliance with CASL
  • Edit and append tracking to developed HTML emails
  • Create ad-hoc email tracking as and when needed
  • Confirm all email links, dynamic content and personalized fields function properly
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time campaigns.
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
  • Continually test and improve to make email a more effective channel for Questrade

Operational Support

  • Provide operational support to other departments, such as managing triage email communications and ad-hoc unsubscribe requests
  • Manage the email calendar to traffic requests for deployments from various departments to ensure even distribution of deployments
  • Maintain existing and new unsubscribe options (i.e. newsletter) and landing pages. Create new ones as required.

Reporting and Analytics

  • Produce weekly, monthly, and ad-hoc email performance reports
  • Perform ad-hoc analysis as requested
  • Continually look for insights to improve future campaign performance

Subject Matter Expert

  • Act as an email marketing subject matter expert – share knowledge
  • Stay current with email marketing best practices with coding, design and testing of email campaigns and make recommendations

Requirements

  • 2+ years of email marketing experience
  • Experience with an email marketing tool (Marketo, ExactTarget, MailChimp)
  • High level of proficiency in MS Office applications, particularly Excel
  • Strong analytical skills and strategic thinker
  • Exceptional time management and organizational skills
  • Experience and/or personal interest in the financial industry is an asset.
  • Focus while under pressure and pay close attention to detail
  • See the big picture while paying attention to the smallest end details
  • Able to work flexible hours when requested
  • Motivated by a fast-paced, multitasking environment
  • Takes ownership of tasks and drives projects through to completion
  • Willingness to multi-task and be flexible to take on varied responsibilities

Additional Assets

  • Knowledge of HTML and CSS strongly preferred
  • 2+ years working with a CRM tool (MS Dynamics, Salesforce)
  • Experience with Marketing Automation (Adobe, Marketo, Salesforce)

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