Digital Media Strategist

4 weeks ago

Toronto, Ontario, Canada Mediabrands Full time

Job Summary

We are seeking a highly skilled Associate Director of Digital Media to lead our team in developing and executing innovative digital media plans. This role includes managing a team, developing strong client relationships, and serving as a team lead for the execution of world-class search and ecommerce campaigns.

Key Responsibilities

  • Participate in strategic paid search planning and execution, leading digital media efforts within a cross-channel integrated media plan.
  • Manage and lead a team of employees, effectively communicating agency goals, managing workloads, providing ongoing performance feedback, and supporting professional development.
  • Interview and participate in hiring decisions, serving as a resource for the team to provide advice and counsel.
  • Build trusted partnerships with all levels of client teams, leveraging expertise in the client's business.
  • Stay up-to-date with the latest tools and technologies, evaluating and integrating new solutions into our product suite.
  • Ensure best practices and processes are applied across account responsibilities.
  • Collaborate with partners to deliver innovative and first-to-market solutions.
  • Present strategies and plans to clients, proactively seeking out and studying information to remain current on digital media trends.
  • Recognize and act on opportunities to develop business with clients, demonstrating thought-leadership both internally and externally.
  • Prepare media point of views (POVs) and develop agency partners' process and workflow to ensure a collaborative and efficient working relationship.
  • Sell through innovative solutions and ad formats to test new technology and keep clients' business moving forward.
  • Stay up-to-date with new developments in the digital landscape and educate teams and clients as required.
  • Accountable for the achievement of goals and key performance indicators (KPIs) for a portfolio of clients.

Requirements

  • Professional or educational background in Marketing and/or Advertising.
  • Manager/Director level of experience in Google Ads and Amazon advertising.
  • Full understanding of the roles of various digital channels.
  • Professional understanding of trafficking and website tagging processes.
  • Ability to develop positive on-going business relationships with a focus on client service.
  • Ability to build professional internal and external relationships and partnerships.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to digital media buying.
  • Professional understanding of cross-channel planning, demonstrating strong coordination of digital and offline media efforts.
  • Extensive experience in creating decks and presenting to clients.
  • Proficient in data analysis, emerging media, and technology.
  • Experience with negotiation and presenting.
  • Professional learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with professional attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to investigate, analyze, and solve problems, and clearly communicate results.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Experience in Finance an asset.

About KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at https://www.ipgmediabrands.com/.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to https://www.ipgmediabrands.com/contact-us.

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