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CRM Manager

2 months ago

Toronto, Ontario, Canada Restaurant Brands International Inc Full time
About Restaurant Brands International

Restaurant Brands International Inc. is a leading quick service restaurant company with a global presence, boasting over $40 billion in annual system-wide sales and a network of over 30,000 restaurants across more than 100 countries.

The company owns four iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS – each with a rich history of serving their respective guests, franchisees, and communities.

Job Summary

We are seeking a skilled CRM Manager to join our team, responsible for developing and executing CRM strategies that drive business growth and customer engagement.

The ideal candidate will have a strong understanding of marketing automation, personalization, and data-driven decision making, with experience in managing and executing email and in-app personalization initiatives.

Key Responsibilities
  • Develop and execute CRM strategies to drive business growth and customer engagement
  • Manage and execute personalization and A/B testing initiatives for email and app
  • Define key segments and models needed to deliver best-in-class targeting
  • Support the creation of user journeys and creative briefs for production of design and copy
  • Build and execute measurement plans for all tests and journeys and present regular reporting on program performance
  • Manage multifunctional coordination between analytics, marketing, category, product, design, and legal teams
  • Support the definition and execution of personalization and testing process across the organization
  • Research best practices in customer data, segments, web analytics, and advertising data
Requirements
  • 3-5 years of marketing and CRM experience focused on personalization and/or A/B testing
  • Experience with SQL, JavaScript, HTML email authoring, CSS, and a platform such as Braze or Adobe AEM
  • Practical experience with a Customer Data Platform (CDP) would be an asset
  • A solid understanding of digital marketing practices and technology
  • A natural curiosity to use data and explore insights that allows for a continuous evolution of our personalization efforts
  • Excellent knowledge of testing and targeting best practices and trends in personalization
  • Ability to think critically and set priorities with an understanding of business objectives
  • Organized and able to handle several projects concurrently
What We Offer

As a CRM Manager at Restaurant Brands International, you will have the opportunity to work with a talented team of professionals, driving business growth and customer engagement through data-driven marketing strategies.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.