Senior Vice President of Consumer Lending Strategy

18 hours ago


Pickering, Ontario, Canada goeasy Ltd Full time
Overview

At goeasy Ltd, we are seeking a Senior Vice President of Consumer Lending Strategy to lead the development and execution of our direct-to-consumer lending strategy. This role is a key part of our expansion beyond our current partnership-driven model. You will be responsible for creating and implementing comprehensive go-to-market plans, product offerings, and customer acquisition strategies to drive success in this new business line.

This is an exciting opportunity to join a dynamic team at the forefront of consumer lending innovation. If you have a passion for strategic planning, business development, and customer-centric approach, we encourage you to apply.

Key Responsibilities

- Develop and execute a direct-to-consumer lending strategy, driving the company's expansion beyond its current partnership-driven model
- Create comprehensive go-to-market plans, product offerings, and customer acquisition strategies to ensure success in this new business line
- Oversee the creation of competitive financial products that differentiate the company in the marketplace and drive customer adoption
- Manage the end-to-end process of launching the DTC business, ensuring initiatives are delivered on time, within scope, and within budget
- Work closely with internal departments such as marketing, sales, technology, compliance, and operations to ensure successful implementation and alignment of DTC strategies

Requirements

- Minimum of 10 years of experience in strategic planning or business development within the financial services or lending industry
- 5+ years of leadership experience at the strategic level, with a focus on fostering professional development and team growth
- Bachelor's degree in business, finance, or a related field. An MBA or equivalent advanced degree is an asset
- Strong leadership and project management skills
- Ability to work cross-functionally and lead teams
- Excellent communication and interpersonal skills
- Analytical mindset with experience in data-driven decision-making
- Proficiency with project management and business analysis tools
- Creative thinking and exceptional analytical skills
- An innovative, positive, resilient, and self-directed attitude

About Us

We value diversity and inclusion, and we are committed to cultivating a workplace culture where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.

Compensation

The estimated salary for this role is $180,000 - $250,000 per year, depending on qualifications and experience. This figure is based on national averages for similar positions in the financial services industry.

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