Web Marketing Specialist

3 weeks ago


Toronto, Ontario, Canada BrokerLink Full time
About Us

BrokerLink is a company that embodies the values of integrity, respect, customer-driven mindset, excellence, and generosity. These core values drive our commitment to diversity and inclusion, ensuring a work environment that is respectful and inclusive for all.

Role Overview

We are seeking an experienced Digital & Web Consultant to join our team in Toronto, ON. This permanent, full-time position offers a competitive compensation package, including a salary range of $60,000 - $80,000 per year, depending on experience.

Job Description

The successful candidate will be responsible for maintaining and monitoring our corporate website through a non-visual Content Management System (CMS). Key responsibilities include:

  • Maintaining content updates, branding, and features for search engine optimization (SEO) and digital marketing programs;
  • Enhancing conversion optimization and implementing design and product updates based on results;
  • Collaborating with internal teams and business stakeholders to set strategic direction and priorities for online marketing initiatives, site traffic, and lead conversion;
  • Supporting digital communication channels, including websites, email, and social media;
  • Analyzing web statistics and communicating recommendations on activities and performance;

The ideal candidate will have a minimum of 3 years of related experience, post-secondary education in a related field, and proficiency in using software platforms like Microsoft Office, CMS, Google Analytics, and Adobe Creative Suite.

Benefits

We offer a comprehensive benefits package, including flexible health and dental insurance benefits, personal spending amounts, RRSP matching, ESPP program, and competitive compensation package with bonus aspects. Our employee discount program includes partnerships with Apple, Bell, Rogers, and more.

Requirements

To be considered for this role, please ensure you meet the following requirements:

  • Minimum 3 years of related experience;
  • Post-secondary education in a related discipline: Web design & Development / Marketing / Business or Related Field;
  • Experience with website maintenance/updates, HTML, semantic tagging, and CSS;
  • Proficiency in using software platforms, including Microsoft Office, CMS, Google Analytics, and Adobe Creative Suite;
  • Knowledge of paid and organic SEO, SEM, social media metrics, A/B testing, or multivariate and trend analysis is an asset;
  • Exposure to Google my business and other online listings platforms;
  • Ability to work with developers, creating requirements and completing user acceptance testing;
  • Excellent project management, planning, and organizational skills;
  • Superior attention to detail;


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