Senior Marketing Director

4 days ago

Montreal, Quebec, Canada Octasic Inc. Full time
Senior Marketing Manager

We are seeking a seasoned Senior Marketing Manager to join our dynamic team at Octasic Inc. This is a unique opportunity to shape the future of our marketing strategy and drive growth in the defense and security markets.

Key Responsibilities:
  • Develop and execute annual marketing plans aligned with corporate goals and product roadmaps
  • Build and maintain market and competitive analysis reports for product and sales teams
  • Initiate innovative marketing programs to nurture the Octasic brand
  • Develop focused media buy plans for print and digital advertising
  • Drive product marketing efforts, including product positioning and demand generation content
  • Cultivate relationships with customers to develop case studies, testimonials, and references
  • Conceive and write compelling advertisements for digital and print advertising
  • Optimize website for quality traffic and frictionless client experiences
  • Manage marketing automation campaigns and workflows
Requirements:
  • Bachelor's degree in Marketing, English, Communications, Journalism, Engineering, or a related field
  • 10+ years of proven B2B marketing experience in software/hardware technologies
  • Excellent English spoken and written communication skills
  • Proficient in conceiving creative concepts and copy for design agencies
  • Proven track record in developing digital campaigns with associated tracking and reporting
  • Skilled in distilling data from user insights, competitor and market developments, into strategic positionings and offerings
  • Capable of juggling multiple outsourced suppliers and freelance talent
  • Understanding of US and international defense and national security markets

We are looking for a talented and forward-thinking Senior Marketing Manager to join our team. If you have a passion for marketing, technology, and driving business growth, we encourage you to apply.

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