Digital Marketing Optimization Lead

3 weeks ago


Toronto, Ontario, Canada Manulife Full time
Job Title: Digital Marketing Optimization Lead

About the Role:
We are seeking an experienced Digital Marketing Optimization Lead to join our team in Toronto. As a key member of our digital marketing team, you will be responsible for driving business growth through data-driven decision making and optimization strategies.

Responsibilities:
- Develop and execute data-driven marketing strategies to drive business growth
- Analyze customer behavior and preferences to inform marketing campaigns
- Collaborate with cross-functional teams to develop and implement marketing initiatives
- Optimize marketing campaigns for maximum ROI
- Stay up-to-date on industry trends and emerging technologies

Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in digital marketing, with a focus on analytics and optimization
- Proven track record of driving business growth through data-driven marketing strategies
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills

Benefits:
- Competitive salary range: $70,350 - $117,250 CAD per year
- Comprehensive benefits package, including health, dental, and vision coverage
- Generous paid time off program, including holidays, vacation, and sick days
- Opportunities for professional growth and development

Company Overview:
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With over 40,000 employees worldwide, we operate as Manulife across Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups, and institutions.

Career Advancement:
We offer opportunities for career advancement and professional growth, including training programs, mentorship, and leadership development. Our commitment to diversity and inclusion ensures that everyone has an equal opportunity to succeed and grow with our company.

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