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Digital Acquisition Specialist

2 months ago


Saskatchewan, Canada 7shifts Full time
About the Role

We are seeking a highly skilled Performance Marketing Strategist to join our team at 7shifts. As a key member of our Revenue Marketing team, you will be responsible for building, managing, and optimizing paid media campaigns across various channels to drive demand and generate efficient revenue.

Key Responsibilities
  • Develop and implement data-driven performance marketing plans to achieve strategic business objectives and key performance indicators (KPIs) set by Revenue Marketing.
  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including paid search, display advertising, paid social, programmatic, and out-of-home advertising.
  • Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement to enhance lead volume and revenue efficiency metrics.
  • Manage and allocate the digital marketing budget effectively to maximize return on investment (ROI).
  • Collaborate with cross-functional teams, including Content, Design, Sales, Product, and external partners, to ensure cohesive and effective marketing efforts.
  • Implement and manage A/B testing and other optimization methodologies to continuously improve campaign performance.
  • Utilize and manage various digital marketing tools, such as Google Analytics 4, Google Ads Editor, Meta Ads, and LinkedIn Campaign Manager, to enhance campaign effectiveness and efficiency.
Requirements
  • 4+ years of experience in a performance marketing role, managing and executing digital acquisition channels in a B2B SaaS or agency environment.
  • Hands-on experience building, managing, and optimizing paid media campaigns with budgets exceeding $1 million annually.
  • Familiarity with digital acquisition channels, including Google Ads, Bing Ads, Meta, LinkedIn, and programmatic display.
  • Strong understanding of the software buying journey and ability to develop full-funnel media campaigns that drive awareness and lead to acquisition.
  • Experience collaborating in a CRO/testing-focused environment, while ideating or supporting experiments.
  • Strong analytical skills and ability to use data to inform decision-making and strategy development.
  • Excellent written and verbal communication skills, with ability to create copy and work with brand and design teams to build memorable and relevant creatives.
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
Preferred Qualifications
  • Previous experience in the restaurant-tech industry.
  • Experience with Asana or other project management tools.
  • Experience in a product-led growth company.
About 7shifts

7shifts is an all-in-one team management software platform designed for the restaurant industry. We're used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

We're building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.