Performance Marketing Strategist

2 months ago


Saskatchewan, Canada 7shifts Full time
About the Role

We're seeking a highly skilled Performance Marketing Manager to join our team at 7shifts. As a key member of our Revenue Marketing team, you'll be responsible for building, managing, and optimizing paid media campaigns across various channels to drive demand and generate efficient revenue.

Key Responsibilities
  • Develop and execute data-driven performance marketing plans to achieve strategic business objectives and KPIs.
  • Oversee the planning, execution, and optimization of digital marketing campaigns across paid search, display advertising, paid social, programmatic, and other channels.
  • Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement.
  • Manage and allocate the digital marketing budget effectively to maximize ROI.
  • Collaborate with cross-functional teams, including Content, Design, Sales, and Product, to ensure cohesive and effective marketing efforts.
  • Implement and manage A/B testing and other optimization methodologies to continuously improve campaign performance.
Requirements
  • 4+ years of experience in a Performance Marketing role, managing and executing digital acquisition channels in a B2B SaaS or agency environment.
  • Hands-on experience building, managing, and optimizing paid media campaigns with $1m+ annual budgets.
  • Familiarity with digital acquisition channels, including Google Ads, Bing Ads, Meta, LinkedIn, and Programmatic Display.
  • Strong understanding of the software buying journey and ability to develop full-funnel media campaigns.
  • Experience collaborating in a CRO/testing-focused environment and analyzing KPIs like MQLs, CPLs, MRR, CAC, Payback, and more.
What We Offer
  • A dynamic and inclusive work environment that values integrity, adaptability, and collaboration.
  • Opportunities for professional growth and development in a rapidly scaling company.
  • Competitive health benefits, lifestyle spending accounts, and a parental leave program.
  • Flexible work arrangements and a '90 Day Shift' program to support work-life balance.


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