Digital Systems Specialist

2 weeks ago


Toronto, Ontario, Canada Foresters Financial Full time

Foresters Financial is seeking a skilled Digital Systems Specialist to support the development and deployment of email campaigns.

Main Responsibilities
  1. Support Email Campaigns: Work closely with cross-functional teams to understand campaign requirements and develop engaging email content.
  2. Email Deployment: Set up, test, and deploy email campaigns in Salesforce Marketing Cloud, ensuring seamless execution and quality assurance.
  3. Email Journeys: Build and manage email journeys, including automations and drip sequences, to deliver personalized experiences to customers.
  4. Email Reporting: Analyze and report on email campaign performance, providing actionable insights to inform future campaigns.

Content Development

  1. Website Content: Manage and publish content on Foresters Financial's B2B Sitecore websites, ensuring accuracy and relevance.
  2. Content Calendar: Develop and maintain a marketing content calendar to ensure timely and consistent content publication.
  3. Site Testing: Collaborate with IT to test and deploy new site functionalities, ensuring seamless user experiences across browsers, platforms, and devices.

Required Skills

  • Diploma in Computer Science or relevant studies
  • 2-4 years of relevant working experience
  • Content Management Systems experience, preferably Sitecore
  • Email deployment platform experience, preferably Salesforce Marketing Cloud
  • Strong HTML, CSS, and SQL skills
  • Javascript, XML, and Salesforce AMPScript knowledge
  • Proficient in Microsoft Excel
  • Excellent time management and communication skills


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