Programmatic Media Specialist

5 days ago

Greater Toronto Area, Canada Havas Media Network Full time
Job Title: Programmatic Specialist

At Havas Media Network, we're seeking a highly skilled Programmatic Specialist to join our team. As a Programmatic Specialist, you will be responsible for overseeing the end-to-end execution of Programmatic media campaigns, ensuring optimal performance, and delivering exceptional results for our clients.

Key Responsibilities:
  • Coordinate with the Planning and Investment teams to ensure go-to-market plans are built with a cohesive overarching tactical approach that answers to briefed campaign objectives.
  • Build and execute campaigns in-platform to deliver on client KPIs.
  • Work with our center of excellence teams, ensuring in-platform output is accurate according to media plan details.
  • Hands-on work with the analysis and optimization of campaign performance, ensuring best-in-class insights and recommendations.
  • Conduct research and stay up-to-date on industry trends to inform Programmatic media strategies.
  • Work in alignment with platform partners and vendors, including DSPs, Ad Exchanges, SSPs, and 3PV technology.
Requirements:
  • 2 years experience in a Programmatic trading role (agency, supplier, or client).
  • Experience buying across self-serve Programmatic platforms (DV360 is a must. Amazon DSP, TAM, TTD, etc. are a welcome addition).
  • Experience operating in Retail media platforms considered a bonus (Loblaw Media, Criteo, Amazon).
  • Strong grasp of the digital media and ad tech landscape.
  • Data-driven and analytical mindset.
  • Proactive, self-starter & team player.
  • Solutions and detail-oriented.
  • Expert time management and prioritization acumen.
  • Proficiency in the Microsoft Suite of applications (Excel, PPT).

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