Ecommerce Director

2 weeks ago


Old Toronto, Ontario, Canada Open Farm Full time
About Open Farm

Open Farm is a leading CPG company in North America, dedicated to transforming the way people feed their pets. Founded in 2014, we've experienced rapid growth, with annual sales exceeding 60% year-over-year. Our mission is to produce premium, healthy food using ethically sourced ingredients from farm-to-bowl. We're headquartered in Toronto, Canada, with a team of dedicated professionals across North America.

Job Summary

We're seeking a seasoned Ecommerce Director to lead our direct-to-consumer business. As a key member of our leadership team, you'll develop and execute a comprehensive strategy to drive business growth, leveraging your expertise in conversion rate optimization, merchandising, retention, and CRM. You'll lead a team of product managers, website admins, and retention specialists, collaborating closely with cross-functional teams to ensure our digital products align with business objectives.

Key Responsibilities
  • Digital Product Management: Lead a team of web product managers to develop and deliver a product roadmap for our Shopify platform, aligned with the company's overall business goals and objectives.
  • Conversion Rate Optimization: Lead initiatives to enhance the website experience, CRM, and overall customer journey to drive business growth.
  • Subscriptions/Retention: Grow the subscription business on our platform and optimize the overall retention funnel.
  • Merchandising & Operations: Collaborate closely with the Operations team to manage DTC inventory, promotions, and optimize digital merchandising on the website.
  • Analytics & Data-Driven Decision Making: Utilize existing resources and the current tech stack for data analysis to drive key decisions. Explore additional analytic tools as needed and available.
  • Team Leadership: Lead, mentor, and manage the Digital Team, providing guidance to drive high performance and professional growth. Foster a collaborative and results-oriented team culture.
  • Stakeholder Management: Engage with key stakeholders, including executives, customers, and internal teams, to gather insights, prioritize needs, and ensure alignment with business objectives.
  • Cross-Functional Collaboration: Work closely with creative, innovation, marketing, and other departments to ensure successful product development, promotions, and go-to-market execution. Facilitate communication and collaboration across teams.
  • Budget and Resource Management: Manage team budgets, allocate resources effectively, and track expenditures to ensure projects are delivered within budget constraints.
Qualifications
  • Experience: 6+ years of experience in senior leadership or managing eCommerce P&L, with a proven track record of leading a successful eCommerce team. Managing a subscription business is preferred but not required.
  • Customer Focus: A deep understanding of customer psychology and how to leverage it to drive conversions while providing exceptional service to pet parents.
  • Leadership Skills: Demonstrated experience in leading and mentoring teams, with strong interpersonal and communication skills.
  • Strategic Thinking: Ability to develop and execute strategic product plans and make data-driven decisions to achieve business objectives.
  • Analytical Skills: Strong analytical and problem-solving skills, with experience using data and metrics to drive decision-making and product improvements.
  • Collaboration: Excellent collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
What We Offer

Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company.

Market-competitive compensation.

Comprehensive healthcare coverage and Competitive 401k and RRSP plans with company match.

Great office culture where your pet interrupting video calls or in-person meetings is a norm.

Discounted food for your furry family friends.

We value diversity in our workforce and encourage applications from all qualified individuals.


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    {"Job Title: Director of Ecommerce About the Role: As the Director of Ecommerce, you will be responsible for developing and implementing a comprehensive strategy to drive Open Farm's direct-to-consumer business. This includes overseeing and hands-on work in conversion rate optimization, merchandising, retention/subscription services, and CRM. Key...

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    {"Job Title: Director of Ecommerce About the Role: As the Director of Ecommerce, you will be responsible for developing and implementing a comprehensive strategy to drive Open Farm's direct-to-consumer business. This includes overseeing and hands-on work in conversion rate optimization, merchandising, retention/subscription services, and CRM. Key...

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