Digital Optimization Strategist
5 days ago
Randstad Canada is seeking a highly skilled Senior Optimization Analyst to join our team. As a key member of our optimization team, you will play a critical role in driving business outcomes through data-driven insights and testing initiatives.
The ideal candidate will have a strong understanding of digital customer experience, segmentation, behavioral targeting, and web analytics tools such as Adobe Analytics, Google Analytics, and Salesforce Marketing Cloud Platform. You will be responsible for designing and implementing A/B (Standard & Premium), multivariate tests, and segmentation strategies, including test plan creation, execution, results analysis, key insights, and recommendations.
You will analyze and report on key performance metrics, identifying trends, pain points, and opportunities to improve online sales, site performance, and user experience. Additionally, you will collaborate with stakeholders to define and manage KPIs, website metrics, and reporting requirements.
The successful candidate will contribute to the strategic development of the optimization testing roadmap, advocate for the value of digital insights and optimization initiatives with partners and key stakeholders, and identify revenue-generating and cost-reduction opportunities through in-depth data analysis.
Key Responsibilities
* Design and implement A/B (Standard & Premium), multivariate tests, and segmentation strategies
* Analyze and report on key performance metrics
* Collaborate with stakeholders to define and manage KPIs, website metrics, and reporting requirements
* Contribute to the strategic development of the optimization testing roadmap
Requirements
* Bachelor's degree in business, statistics, or an analytically-based discipline, or equivalent experience
* Minimum 3 years of experience in digital analytics and optimization
* Proficiency in web analytics tools such as Adobe Analytics, Google Analytics, and Salesforce Marketing Cloud Platform
* Experience with web optimization tools like Adobe Target, Maxymiser, or Google Optimize
* Advanced skills in Microsoft Office Suite for creating reports, presentations, and data analysis
* Strong understanding of segmentation, behavioral targeting, and digital customer experience
* Excellent analytical, organizational, and conceptual thinking skills
* High attention to detail with the ability to produce accurate, high-quality deliverables under tight deadlines
Benefits
This is a hybrid role which requires talent onsite at our client's office in Toronto 2 days per week. The successful candidate will work from the comfort of their home office 3 days per week.
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