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Digital Marketing Strategist

7 days ago

Ottawa, Ontario, Canada Bloomex Canada Full time
Job Title: Digital Marketing Strategist - Data Driven Growth

We are seeking a highly experienced Paid Advertising Specialist to join our dynamic digital marketing team at Bloomex Canada.

In this role, you will be responsible for developing, managing, and optimizing paid advertising campaigns across multiple platforms with a focus on driving brand awareness, lead generation, and sales.

This position is critical to our growth strategy as we expand our presence in existing and new markets.

Paid Advertising Strategy:
  • Develop comprehensive paid advertising strategies aligned with overall marketing goals to drive traffic, leads, and sales for Bloomex.
  • Conduct in-depth keyword research and competitor analysis to identify targeting opportunities that maximize campaign effectiveness.
  • Create compelling ad copy and design optimized landing pages that resonate with target audiences and drive conversions.
  • Manage campaign budgets effectively, optimizing bids and placements to maximize return on ad spend (ROAS) while meeting business objectives.
  • Continuously monitor campaign performance through data analysis, utilizing A/B testing and optimization techniques to improve ad copy, landing pages, and targeting strategies.

Key Responsibilities:

  • Paid Advertising Strategy Development
  • Keyword Research & Competitor Analysis
  • Ad Copy & Landing Page Optimization
  • Budget Management
  • Campaign Monitoring & Optimization
Qualifications and Skills:
  • Bachelor's degree in Math, Science, Data Analysis, Economics, Statistics, Engineering, IT, Computer Science, Finance, Business Analytics, or a related field.
  • Strong analytical and quantitative skills.
  • Attention to detail and precision in working with data and numbers.
  • Strong interest in digital marketing and paid advertising.
  • Excellent problem-solving skills and the ability to think critically.
  • Strong communication and teamwork skills.
  • Eagerness to learn and stay updated on digital advertising trends.

Bloomex Canada is a company that values innovation, teamwork, and continuous learning. We offer a collaborative work environment, opportunities for professional growth, and a competitive compensation package.