Digital Marketing Strategist Lead
3 days ago
Job Description
Nexus Systems Group Inc. is seeking an experienced Digital Marketing Strategist Lead to join our team. As a key member of our growth marketing department, you will be responsible for developing and executing end-to-end digital marketing strategies that drive customer acquisition, sales, engagement, and adoption across various lines of business.
About the Role
The successful candidate will have a minimum of 3-4 years of experience in digital direct to consumer marketing, with a strong understanding of full-funnel strategies and integrated cross-disciplinary solutions. They will be able to influence and guide strategy, campaign testing, and optimization, as well as lead all campaign testing activities across channels.
Key Responsibilities
- Develop and execute end-to-end digital marketing strategies that drive customer acquisition, sales, engagement, and adoption across various lines of business.
- Influence and guide strategy, campaign testing, and optimization.
- Lead all campaign testing activities across channels.
- Oversee the execution of digital marketing campaigns across authenticated digital channels (online website, mobile app, ABM).
- Deliver post-campaign analysis of marketing campaigns with insights and recommendations for future consideration.
Requirements
- Minimum of 3-4 years of digital direct to consumer marketing experience.
- Strong project management experience.
- Ability to influence and guide strategy, campaign testing, and optimization.
- Strong knowledge of full-funnel strategies and integrated cross-disciplinary solutions.
Education & Certificates
Bachelor's degree in a technical field such as marketing, business, or related field.
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