Senior UX/UI Designer

2 weeks ago

Toronto, Ontario, Canada Hasbro Full time
Senior UX/UI Artist

Welcome to Find Your Fun, a Wizards of the Coast Studio. Our team crafts imaginative gameplay for kids, sparking delight and connection with beloved brands. We are a dedicated group of designers, creators, and business innovators. Come and build kids' games and apps with us.

We are looking for a Senior UX/UI Artist to help craft intuitive, engaging, and delightful interfaces that resonate with young audiences and meet the business needs of our live-service games. You will be responsible for crafting and improving the user experience and user interfaces of our apps, with a focus on creating age-appropriate, intuitive designs that improve player engagement and optimize the purchase experience.

Key Responsibilities:
  • UX/UI Design for Kids' Games: Design intuitive, playful, and engaging user experiences tailored specifically for a young audience.
  • Live-Service Game Support: Develop UX/UI systems that support live-service mechanics such as content updates, seasonal events, and new features.
  • Subscription Flow Optimization: Design and refine the user journey for subscription-based content, ensuring its easy to use for parents and children.
  • Cross-Platform UX/UI: Collaborate with development teams to ensure consistent UX/UI experiences across multiple mobile platforms (iOS, Android, Amazon).
  • Interactive Prototypes: Create interactive prototypes and wireframes to test using internal/external playtesting.
  • Collaborative Problem Solving: Work closely with the design, art, and engineering teams to tackle complex UX challenges.
  • User Research and Testing: Participate in and leverage user research and usability testing to validate design decisions.
  • UI Asset Creation: Develop high-quality UI assets, icons, buttons, and menus that are visually engaging and suitable for children.
  • Consistency and Visual Standards: Ensure that the user interface is consistent across the game, maintaining visual clarity, simplicity, and brand identity.
Requirements:
  • Experience in UX/UI design, with at least 2 years in mobile games or apps, preferably for children.
  • Expertise in designing for live-service or subscription-based models.
  • Proficiency in design tools (e.g., Figma, Adobe XD, Sketch) and experience creating interactive prototypes.
  • A deep understanding of mobile UX principles, including optimizing for touch interaction, screen size variations, and platform-specific guidelines.
  • Strong collaboration and communication skills.
  • Experience with user testing, particularly with children and parents.
  • An eye for visual detail and a proven understanding of how to design for accessibility and inclusivity in kids' products.
Bonus Skills:
  • Understanding of parental controls, COPPA and GDPR-K compliance, or other regulations related to kids' apps.

We are an Equal Opportunity / Affirmative Action Employer. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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