Senior Director of Digital Innovation

1 week ago

Toronto, Ontario, Canada Mediabistro Full time

About the Role


Weber Shandwick is seeking a seasoned professional to lead our digital innovation efforts as Senior Director of Digital Innovation. This key leadership position will drive the agency's social and influencer teams forward, shaping our digital offering and driving growth.


The ideal candidate has 12+ years of experience in an agency environment, with a thorough command of the social media and digital world. They must have expert-level proficiency in social media platforms and a deep understanding of influencer marketing.


This role requires someone who knows how to motivate a team, tap into their passion, and lead with integrity, honesty, and humility. The successful candidate will be responsible for developing innovative social and/or influencer campaigns that drive trackable and meaningful results.


Key Responsibilities



  • Lead the creation and execution of integrated social and/or influencer campaigns that drive trackable and meaningful results
  • Serve as the primary Canadian social and influencer lead for major global brands
  • Develop and implement innovative social/digital initiatives from briefing to execution
  • Stay at the forefront of technology trends and champion social and digital innovation
  • Provide expert counsel to clients and colleagues on social/digital/influencer trends and best practices
  • Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for clients

About the Opportunity


This is an exceptional opportunity to join a leading global communications agency and lead a high-performing team of digital specialists. The successful candidate will be responsible for mentoring and developing junior team members.


Requirements



  • 12+ years of experience in an agency environment
  • A thorough command of the social media and digital world
  • Expert-level proficiency in social media platforms
  • Deep understanding of influencer marketing
  • Familiarity with a broad set of social, media, and influencer analytics tools
  • Established relationships with social platforms, partners, influencers, and talent agencies
  • Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
  • Proven new business expertise and success
  • Proven experience building teams, managing, and mentoring junior staff

About Our Benefits


We offer a comprehensive benefits package, including medical, dental, vision, RRSP matching, tuition reimbursement, juice money, bring your own device (BYOD) cell phone reimbursement, flexible time off, short-term disability, paid parental leave policy, and more.


Equal Opportunity Employer


Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer, recruiting qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

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