Marketing Campaign Coordinator
1 week ago
Located in Ottawa, Canada, Saint Paul University is a bilingual institution with a strong focus on social innovation and community engagement. With over 1,000 students and a diverse range of programs, we offer a unique and dynamic learning environment.
Job DescriptionWe are seeking an experienced Marketing Officer to join our team As the face of our university's marketing efforts, you will be responsible for developing and implementing strategic marketing campaigns to promote our programs and services.
This exciting role involves:
- Drafting and posting content on various advertising platforms (Meta Ads, Google Ads, Bing Ads, TikTok Ads, LinkedIn)
- Participating in the planning and implementation of marketing strategies that support our communication needs
- Analyzing campaign performance to optimize ad spending
- Creative innovative ways to communicate our message to existing and potential customers
- Working closely with external agencies and service providers on various projects
You will also assist with preparation, coordination, and allocation of our marketing budget, as well as advise senior management and professors on communications, marketing, and recruitment strategies.
RequirementsTo be successful in this role, you will require:
- An undergraduate degree in marketing or a related field
- A minimum of three to five years of relevant experience in a similar position
- In-depth knowledge of marketing strategies and techniques, particularly for the web and social media
- Experience in planning and implementing advertising campaigns using Google Ads or similar
- Experience with Google Analytics, preferably Google Analytics 4
You will also need excellent presentation skills, sound mathematical and statistical skills, strong ability to work as part of a team, and excellent organizational and analytical skills.
CompensationThe estimated salary for this role is between $61,502 - $78,293 per year, based on industry standards and the cost of living in Ottawa.
About the RoleThis is a temporary unionized contract position for 12 months. We offer a competitive benefits package, including comprehensive health and dental insurance, retirement savings plan, and generous vacation time.
Contact InformationPlease submit your application online by July 3rd, 2024, at 11:59 PM. We thank all applicants for their interest in this position and will contact only those candidates who have been chosen for the next step of the selection process.
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