Senior Marketing Director for Canada

2 weeks ago


Toronto, Ontario, Canada The Subway HR Team Full time
Unlock Your Potential as a Senior Marketing Director for Canada at The Subway HR Team

Salary Range: $120,000 - $180,000 per annum, depending on experience.

About the Role:

The Subway HR Team is seeking an exceptional Senior Marketing Director to lead our marketing efforts in Canada. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive sales and traffic goals. You will work closely with cross-functional teams to deliver business objectives and achieve strategic plan goals.

Your primary focus will be on leading the Canadian marketing function, including strategy development, budget management, and team leadership. You will also collaborate with agencies and partners to elevate the Canadian vision and expectations.

This is a fantastic opportunity to join a dynamic organization and make a meaningful impact on our brand's growth and success in Canada.

Key Responsibilities:
  • Develop and execute integrated marketing plans that align with global strategies.
  • Lead the Canadian marketing team, providing guidance and direction to ensure success.
  • Manage budgets effectively, ensuring optimal resource allocation and maximum ROI.
  • Collaborate with agencies and partners to deliver results-oriented marketing initiatives.
  • Stay up-to-date with industry trends, competitor analysis, and market research to inform marketing strategies.
  • Communicate effectively with stakeholders, including franchisees, suppliers, and internal teams.
  • Maintain brand standards, ensuring consistency across all marketing channels.
Requirements:
  • Bachelor's degree in marketing or a related field required; MBA preferred.
  • 10+ years of job-specific experience, with 3-5 years of supervisory experience.
  • Proven track record of driving business results through strategic marketing initiatives.
  • Strong digital experience, with expertise in analytics, loyalty programs, e-commerce, social media, and emerging trends.
  • Excellent written and oral communication skills, with the ability to present complex ideas to various audiences.
  • Self-motivated, with a strong sense of ownership and accountability.
What We Offer:
  • Pension/401K/RSP (country specific)
  • Competitive Bonus
  • Tuition Reimbursement
  • Company Holidays
  • Employee Resource Groups
  • Volunteering time


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