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Brand Campaign Strategy Director

2 months ago

Calgary, Alberta, Canada Stantec Full time
Director, Brand Campaign Strategy

Stantec is seeking a highly skilled Director, Brand Campaign Strategy to lead the development of enterprise-wide external and internal brand positioning strategies and related campaigns to bring the company's brand to life.

Key Responsibilities:
  • Contribute to Stantec's corporate brand strategy, ensuring alignment with the company's Strategic Plan to maximize business impact.
  • Lead annual enterprise-level brand campaign plan and budget development.
  • Develop cutting-edge enterprise-level brand positioning campaigns and initiatives to strengthen brand awareness, familiarity, and consideration in key markets.
  • Partner with the Marketing, Communication, and Public Relations (MCPR) team to take a data-driven approach to campaigns and develop systems and processes for planning, executing, and optimizing enterprise-level brand campaigns.
  • Collaborate with the MCPR digital team to develop website content that reflects Stantec's brand in a compelling way.
  • Work with the MCPR and HR teams on strategic recruitment campaigns to bring the best talent in the market to Stantec.
  • Partner with the MCPR and HR teams on ongoing internal brand awareness/activation campaigns to infuse Stantec's talent brand/employee value proposition into the employee experience.
  • Monitor competitor brand positioning efforts to ensure Stantec's brand positioning is unique and differentiated.
Requirements:
  • Extensive experience leading development of enterprise-level multimedia brand campaign strategies and employee engagement/experience initiatives.
  • Proven experience leading creative teams and large, complex, creative projects.
  • Strong digital fluency and ability to see the big picture and pay attention to detail.
  • Collaborative, passionate, and enthusiastic approach grounded in strategy but flexible enough to excel in a changing world.
  • Exceptional organization and presentation skills.
  • Ability to effectively communicate with executives, senior management, peers, and other stakeholders.
Qualifications:
  • Post-secondary degree in communications, public relations, English, journalism, or marketing.
  • 15 years brand strategy experience, preferably in an agency setting; B2B or professional services client experience preferred.