Employer Branding Marketing Specialist

2 days ago

Toronto, Ontario, Canada President's Choice Financial Full time

At President's Choice Financial, we're passionate about creating an exceptional workplace culture that attracts and retains top talent. We're seeking a dynamic and creative Employer Branding Marketing Specialist to join our team and make a significant impact in talent attraction, retention, and engagement.

Company Overview

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect, and Excellence. Our purpose is to make the everyday simple and better for our customers.

We're committed to fostering a culture where our colleagues and customers thrive. If you're excited to contribute to a dynamic team and grow your career in employer branding and marketing, apply now to become a key player in Loblaw's Employer Brand Talent Strategy team.

Job Description

This role combines elements of talent strategy, content creation, and marketing to help us attract, engage, and retain top talent while promoting PC Financial's unique workplace culture. The successful candidate will play a key role in enhancing our employer brand and supporting talent strategy initiatives.

Talent Attraction and Engagement

The Employer Branding Marketing Specialist will assist in creating and executing strategic brand awareness campaigns, including the development of our Colleague Value Proposition content. This includes:

  • Contribute to candidate attraction activities through content marketing, digital, and social media initiatives.
  • Provide insights and feedback on improving recruitment processes, standards, and tools to enhance the effectiveness of Talent Acquisition.
Design Marketing and Social Media

The ideal candidate will design employer branding collateral using Canva and Adobe Suite platforms and support the Creative and Content focusing on creative content solutions for various social channels. Responsibilities include:

  • Research and present trending content ideas, particularly for platforms like TikTok, YouTube, and Pinterest.
  • Manage and organize content calendars and timelines for different Loblaw banners and brands.
  • Assist with creative ideation, brief writing, copywriting, and social media posting.
  • Collaborate with internal marketing, communications, and digital media teams to identify and implement opportunities that support our employer brand and recruitment goals.
Requirements

To be successful in this role, you'll need:

  • A strong passion for marketing, social media, and content creation.
  • Excellent verbal and written communication skills, with the ability to interact effectively with diverse groups, including executives and subject matter experts.
  • Proficiency in design tools such as Adobe (an asset) or Canva, social media platforms, and Microsoft Office Suite (Word, Excel, PowerPoint).
  • Strong organizational and project management skills with the ability to handle multiple initiatives simultaneously.
  • An analytical mindset to understand how social content impacts talent engagement and acquisition.
Compensation and Benefits

We offer a competitive salary of $55,000 - $65,000 per year, commensurate with experience, plus a range of benefits including comprehensive health and dental coverage, a defined contribution pension plan, and access to employee discounts.

About Us

President's Choice Financial is a leading provider of financial services in Canada. We're committed to helping Canadians Live Life Well and strive to make every dollar worth more. Join our team and discover a rewarding career in employer branding and marketing.

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