Head of National Marketing Strategy

1 day ago


Ottawa, Ontario, Canada Intello Technologies Inc. Full time
Job Title: Head of National Marketing Strategy

About the Role:
This is an exciting opportunity to lead our national marketing team in driving inbound demand through diverse marketing campaigns and tactics. As a strategic leader, you will oversee the development and execution of targeted marketing initiatives that generate high-quality leads for our sales team across our comprehensive business portfolio.

Key Responsibilities:
- Collaborate with media and creative agency partners to design, execute, and track digital advertising campaigns that drive measurable results through qualified lead generation.
- Develop and deploy targeted one-to-one marketing campaigns using email, SMS, and MMS across various campaign types, including acquisition, retention, and customer lifecycle management.
- Create and produce content marketing assets such as e-books, blog articles, webinars, and events that support all stages of the customer purchase journey.
- Establish and maintain partnerships with major brands, business associations, boards of trade, and industry groups to create joint marketing initiatives.

Qualifications:
- Bachelor's degree in Business, Commerce, Marketing, or related field.
- 10+ years of management experience in marketing or a related field, with a proven track record of leading large, dynamic teams.
- Entrepreneurial mindset with strong ownership mentality and excellent analytical capabilities.
- Expertise in creating compelling copy and creative content, with current knowledge of digital marketing best practices and emerging trends.
- Exceptional communication skills, with the ability to simplify complex challenges and navigate large, complex organizations.

Salary Information:
$122,000-$182,000 per year, based on factors such as knowledge, skills, performance, and experience.

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