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Product and Marketing Director
2 months ago
Vitacore Industries is a leading manufacturer of personal protective equipment for Canadian frontline workers, available on demand. Our state-of-the-art facility produces millions of respirators every month, utilizing a Canadian supply chain and quality materials. We are committed to serving Canadians and supporting the long-term growth and sustainability of our customers in the healthcare industry.
About the RoleWe are seeking a visionary Strategic Product Leader to drive the success of our products in the market. The ideal candidate will possess a unique blend of creativity, strategic thinking, and business acumen to lead our products and marketing strategies. This role requires a leader who can inspire cross-functional teams, identify market opportunities, and develop compelling marketing initiatives to achieve business objectives.
Key Responsibilities- Product Strategy and Development: Lead the development of innovative product strategies aligned with company goals and market trends.
- Collaborate closely with Sales and Operations teams in the development process, gathering input and feedback to inform product decisions and enhance go-to-market strategies.
- Define product roadmaps, prioritize features, and oversee the entire product development lifecycle.
- Conduct market research and competitive analysis to identify product opportunities, optimize existing offerings, and position products for maximum customer value.
- Develop costing, pricing, and gross margin recommendations for new products, aligning with company objectives and market demands.
- Collaborate with cross-functional teams including R&D, Engineers, Operations & Manufacturing, and stakeholders to bring new products to market.
- Manage project timelines, budgets, and resources to ensure timely and successful product launches.
- Define key performance indicators (KPIs) and track product performance against established metrics.
- Marketing Strategy and Execution: Develop and execute comprehensive marketing plans to drive brand awareness, customer acquisition, and revenue growth.
- Define target audiences and create compelling messaging and positioning strategies for each product.
- Oversee the creation of marketing collateral, digital assets, and sales enablement tools to support product launches and ongoing marketing campaigns.
- Create and deploy new product training for internal and external stakeholders that will enable effective product marketing, sales, and after-sales service and support.
- Utilize data-driven insights to optimize marketing performance and ROI across various channels including digital, social media, email, events, and traditional advertising.
- Examine and analyze product line performance, including sales per SKU and profitability, to identify areas for improvement and optimization.
- Cross-Functional Leadership: Inspire and mentor a high-performing team of business analysts and creative professionals.
- Foster a culture of collaboration, innovation, and continuous improvement within the product and marketing teams.
- Partner closely with sales, customer service, and other key stakeholders to ensure alignment and success across all functions.
- Communicate effectively with senior leadership to provide regular updates on product and marketing initiatives, performance metrics, and strategic recommendations.
- Bachelor's degree in Marketing, Business Administration, or related field.
- MBA is highly valued.
- Proven experience (5 years) in product management, marketing, or related roles, with a track record of driving successful product launches and marketing campaigns.
- Deep understanding of product development processes, market research methodologies, and marketing best practices.
- Strong analytical skills and proficiency in data analysis tools and techniques to inform decision-making.
- Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and senior stakeholders.
- Creative thinker with a passion for innovation and a customer-centric mindset.
- Results-oriented mindset with a focus on driving measurable business outcomes.
- $110,000 - $130,000 annual salary range
- Health & Dental benefits
- 3 weeks of paid vacation
- Tuition Assistance Program
- RRSP matching program
- Multiple company events throughout the year
