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Community Engagement Manager for a Luxury Wine and Spirits Community
2 months ago
About Us
Barrel Hunter Club is a premium wine and spirits community focused on delivering exclusive experiences and products to our members. Our offerings range from curated tastings and exclusive product launches to at-home coaching. We are building a unique, engaged, and passionate community centered around fine wines, spirits, and food experiences.
Position Overview
As a Community Manager for Barrel Hunter Club, you will be responsible for fostering an authentic and engaged community through both online platforms and in-person events. You will play a key role in ensuring members feel connected, valued, and continuously excited about our offerings. Your primary focus will be community building, driving engagement, and helping us grow our membership base by creating a sense of exclusivity and belonging.
Key Responsibilities
- Community Engagement & Growth: Cultivate and nurture a welcoming, vibrant, and engaged online and offline community of Barrel Hunter Club members.
- Develop and implement strategies to grow our membership base, especially focusing on promoting higher-tier memberships ('The Epicurean' and 'The Gatsby').
- Organize and manage discussions, Q&A sessions, and virtual events within our community, encouraging active participation.
- Support email requests about membership inquiries from the Contact Us form.
- Guide prospects through the membership addition process and onboarding of new members through video calls, while upselling them to higher-tier memberships.
- Maintain a strong experience managing a community, ensuring members feel engaged and connected to the club's values and offerings.
- Drive engagement on social media platforms, with a strong focus on LinkedIn and Instagram, to align with the expectations and interests of our premium members.
- Collaborate with our members to collect feedback and insights for continuous improvement.
Content Creation & Communication
- Create and distribute engaging and valuable content tailored to our members (e.g., newsletters, social media posts, event announcements).
- Work closely with our marketing and content teams to ensure consistent messaging and branding across all platforms.
- Stay up to date with trends in the wine, spirits, and luxury goods sectors to offer relevant and interesting content to our community.
Event Support & Coordination
- Assist in coordinating exclusive member events, such as bi-monthly tastings and in-person collection launch events.
- Provide onsite and remote support during events, ensuring member satisfaction and smooth operations.
- Help manage the logistics and RSVP processes for events to ensure a premium experience for all attendees.
Member Support & Relationship Building
- Be the primary point of contact for community members, answering questions and providing exceptional customer service.
- Maintain strong, personal relationships with members, especially with high-tier members (The Epicurean and The Gatsby).
- Support new members in onboarding to the club, ensuring they are fully integrated into the community and aware of all benefits.
Required Skills & Qualifications
- 2+ years of experience in community management, social media management, or a similar role.
- Possession of a passion for wine, spirits, and/or luxury experiences, with the ability to engage with enthusiasts authentically.
- Strong communication and interpersonal skills, both written and verbal.
- Bilingual in French and English.
- Located in Quebec or Ontario with the ability to travel to Toronto and Montreal 4 to 6 times per year for a period of 24 to 48 hours.
- Demonstrated ability to grow and nurture an engaged community.
- Experience with event planning and coordination, especially within premium or luxury environments.
- Familiarity with social media platforms (Instagram, LinkedIn, Facebook) and digital community-building tools.
- Self-motivated, highly organized, and able to work both independently and within a team.
What We Offer
- Competitive salary with commissions and performance bonuses.
- Opportunity to grow with a unique, luxury-focused community brand.
- Access to exclusive wine and spirits experiences and events.
- Flexible working environment, with a mix of remote and in-person opportunities.
