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Global Product Strategist
2 months ago
As a Senior Product Marketing Manager at Fullscript, you will play a critical role in driving the growth and success of our product. Your primary responsibility will be to provide customer and market insights, form testing strategies, develop or update personas, orchestrate release strategies, ideate channel and launch tactics, and craft positioning frameworks.
Key Responsibilities- Market Research: Evaluate, analyze, and communicate the market landscape to inform product roadmap as well as differentiated marketing strategies and tactics.
- Growth Marketing: Continually test and optimize product-related content and messaging by leveraging a strong analytical skill set.
- Product Ecosystem Management: Experience with complex product ecosystems including partner management and multi-audience sales, onboarding, growth, and adoption cycles.
- Content and Narrative Craftsmanship: Strong content and narrative craftsmanship, with an innate ability for storytelling. Impeccable writing and editorial skills including technical, creative, and instructional approaches depending upon the audience.
- Growth Opportunities: Demonstrates a keen eye for growth opportunities and upholds a test-and-learn mindset.
- Competitor Analysis: Experience monitoring competitors for differentiating capabilities (SWOT analysis), as well as developing buyer and customer personas.
- Regulatory Compliance: Basic understanding of healthcare regulatory dynamics such as STARK, anti-kickback, HIPAA, provider credentialing, HSA/FSA.
- Benefits and Perks: Fullscript's match program for financial health (RRSP in CAD, 401K in US), flexible benefits package, and workplace wellness program.
- Professional Development: Training budget and company-wide learning initiatives.
Fullscript is a leading healthcare technology company that enables health practitioners to deliver optimal care to their patients. Our platform provides a seamless experience for practitioners to design personalized health plans, provide support and education tools, and effortlessly prescribe and manage the use of healthcare's best supplements.
We are committed to diversity and inclusion in our workforce and are proud to be an equal opportunity employer. We welcome applications from candidates who share our values and are passionate about making a difference in the healthcare industry.
