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Data-Driven Marketing Analytics Leader

2 months ago

Vaughan, Ontario, Canada Accoravillage Full time
About the Role

We are seeking a highly skilled and experienced Data-Driven Marketing Analytics Leader to join our team at Accoravillage. As a key member of our marketing organization, you will be responsible for driving data excellence, leadership, and innovation across our business.

Key Responsibilities
  • Establish clear objectives and success metrics, direct performance measurement, reporting, and digital marketing platform analysis, translating these to executive-level stakeholders and audiences.
  • Identify, collect, analyze, and interpret data from various sources across the business, including customer databases, third-party tools, and marketing automation platforms.
  • Create and implement a marketing data platform roadmap that addresses gaps and maximizes data capabilities and business insights.
  • Leverage company-wide sales and marketing data, analytics, and insights to identify opportunities, while creating a culture of success-sharing, and continuously improving sales and marketing strategies for continuous organizational growth.
  • Track the performance of all corporate branded campaigns and in-depth analysis to optimize and utilize data-driven insights to inform strategic decisions.
  • Promote data-driven decision making across the organization, collaborating with cross-functional teams to identify and prioritize analytics initiatives while employing best-practice lead tracking tactics and strategies throughout the customer shopping journey.
Requirements
  • Post-secondary degree in Data Science, Marketing, Statistics, Business, or related field.
  • 7+ years relevant and progressive experience in data visualization tools, analytics tools, CRM Systems, and marketing automation systems.
  • Excellent understanding of data analysis, statistical modeling, and data visualization as well as data storage, retrieval, and optimization.
  • Strong analytical skills with the ability to utilize data analytics to derive insights and support the decision-making process as well as experience defining and measuring KPIs.
  • Experience developing and executing data-driven strategies aligned with business goals.
Preferred Qualifications
  • Experience ensuring compliance with data privacy regulations, understanding ethical implications, and promoting responsible data practices.
  • Strong project and time management skills with experience managing multiple projects simultaneously as well as the ability to communicate complex data concepts to non-technical stakeholders.
About Accoravillage

We are a leading homebuilder with a commitment to innovation, excellence, and customer satisfaction. Our purpose is to Fuel Growth in People and Places, and we believe that our employees are the cornerstone of our success. We offer a dynamic and inclusive work environment, opportunities for growth and development, and a comprehensive benefits package.