Digital Analytics Expert

3 weeks ago

Vaughan, Ontario, Canada Toromont Cat Full time
Drive Digital Transformation with Toromont Cat

Are you passionate about leveraging data to drive business growth? Do you have a knack for analyzing user behavior and optimizing digital experiences? We're seeking a skilled Web Analytics Specialist to join our dynamic team at Toromont Cat.

About the Role

As a Web Analytics Specialist, you will play a critical role in implementing and optimizing analytics for our websites and e-commerce platform. Your expertise will help us uncover valuable insights, drive performance, and inform strategic decision-making across our organization.

Key Responsibilities
  • Monitor and analyze website traffic to identify areas for improvement and optimize user experience
  • Collaborate with marketing and web development teams to implement tracking solutions and review existing ones
  • Monitor and analyze web and social media metrics to assess campaign effectiveness and suggest opportunities for improvement
  • Work with our BI and IT teams to capture and leverage digital customer data
  • Establish dashboards to monitor KPIs and drive strategic decision-making
  • Build and monitor conversion funnels to optimize conversion rates and plan A/B testing initiatives
  • Troubleshoot issues to ensure accurate data collection and analysis
  • Present results and insights to stakeholders, including executive teams, management, sales, operations, and marketing teams
Requirements
  • Bachelor's degree in marketing, business intelligence, or a related field
  • 3+ years of experience in digital analytics, web development, or a related field
  • Experience with digital analytics tools, e-commerce platforms, and data visualization tools
  • Strong knowledge of data analysis, SQL, and database management
  • Expertise in A/B testing methodologies and data visualization
  • Ability to analyze user behavior and click tracking
  • Proficient in Excel and other data analysis tools
  • Working knowledge of HTML, CSS, and JavaScript
About Toromont Cat

With over 4,000 employees and 56 locations across Canada, Toromont Cat is a leading equipment dealer and partner to the Caterpillar brand. We're committed to delivering exceptional customer experiences and driving business growth through innovation and data-driven decision-making.

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