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Digital Analytics Specialist Transformation Lead

2 months ago

Toronto, Ontario, Canada CB Canada Full time

About CB Canada:

CB Canada is an independently owned not-for-profit organization that aims to bring about positive change in the community through various initiatives.

Job Summary:

We are seeking a highly skilled Digital Analytics Specialist to join our team in Toronto. The ideal candidate will have strong data analytics experience and a passion for digital applications.

About the Role:

The successful candidate will be responsible for analyzing and supporting the optimization of dashboards and reports based on multi-channel interactions, data sources, and initiatives. They will also support the management of ParticipACTION databases and data sources and their interaction with all platforms.

Daily Responsibilities:

  1. Analyze and support optimization of dashboards and reports based on multi-channel interactions (web, mobile app, e-mail), data sources (social, search, paid, organic) and initiatives (programs, media campaigns)
  2. Support the management of ParticipACTION databases and data sources and how those interact with all platforms.
  3. Maintain and support reporting and data requests pipeline, prioritization and its timely fulfillment.
  4. Evangelize the benefits of analytics and proactively extract meaning from raw data in support of all organizational initiatives and stakeholders Digital Applications
  5. Support content deployment (web and mobile app) and website page builds / creative updates via CMS and working with agency partners
  6. Support CRM management and deployment projects
  7. Manage technical aspects of backend marketing CMS and work with internal teams on optimization of automated communications Strategy & Special Projects
  8. Support app development and evolution through data-backed insights
  9. Manage external agencies and consultants based upon negotiated deliverables to ensure the execution of agreed-upon objectives
  10. Provide insight to technical support inquiries and elevate issues where required
  11. Represent the interests of the company to various stakeholders

Requirements:

This individual must have the following experience/knowledge:

  • Experience working with large databases, MySQL, data tables
  • Experience working with data and data applications such as Tableau.
  • Knowledge of various digital applications including but not limited to web CMS and CRM systems
  • Basic knowledge of HTML and CSS
  • 3+ years of overall experience

Salary Range: $60,000 - $70,000 per year, depending on experience and qualifications.

Benefits:

As a valued member of our team, you will enjoy a comprehensive benefits package, including medical and dental coverage, RRSP matching, and generous paid time off.