Chief Experience Officer for Global Content
1 day ago
Welcome to ServiceNow, a global market leader in the field of digital transformation. We are seeking an experienced professional to join our team as a Chief Experience Officer for Global Content.
Our company was founded in 2004 by a visionary engineer, Fred Luddy, who aimed to revolutionize how we work. Today, we have over 8,100 customers worldwide, including 85% of the Fortune 500 companies. Our intelligent cloud-based platform seamlessly connects people, systems, and processes, empowering organizations to find smarter, faster, and better ways to work.
The Brand Content team at ServiceNow is responsible for creating engaging content that showcases our brand's story and values. As a Chief Experience Officer, you will lead the development of our external content hub, designed to increase brand affinity, foster engagement, and drive repeat visits among our target audience.
This role demands an experienced leader who can leverage content marketing best practices, performance data, and audience insights to deliver relevant, engaging, and personalized content aligned with our global and regional business goals. You will collaborate with our brand content editorial and activation teams to establish and manage a master editorial calendar, identify new content needs and formats, and set publishing cadences to ensure a steady flow of fresh content.
You will also work closely with our regional and executive marketing, global and regional communications, brand creative, and brand media teams to create integrated amplification plans that drive traffic to our content hub during launch and key moments throughout the year.
We estimate the salary for this position to be around $180,000 - $220,000 per year, based on industry standards and the level of experience required.
In this role, you will be responsible for:
- Leading the creation of a comprehensive content and publishing strategy for our brand's content hub;
- Collaborating with thought leadership managing editors, researchers, brand creative leads, and brand content activation teams to develop and maintain a central hub calendar;
- Acting as the primary strategic liaison between the Brand Content team and our external agency;
- Managing relationships with regional and executive marketing teams to ensure clear content delivery expectations and publishing deadlines;
- Leading and managing cross-functional self-publishing initiatives to establish content quality standards and localization guidelines;
- Showcasing content & experience strategies and relevant updates to leadership through clear recaps and executive summaries;
- Spearheading the development of a 360-degree marketing launch strategy for our content hub;
- Overseeing dynamic content strategy, tracking and tagging, partnering with SEO to ensure content is organized and discoverable;
- Empowering their team to act as the final quality checkpoint for published content;
- Collaborating with the digital team to establish quarterly KPIs and continuously evaluate performance metrics and site analytics.
To succeed in this role, you will need:
- 15+ years' experience in content marketing/content strategy with an emphasis on digital experiences;
- Proficiency in digital content experience areas such as user experience, user interactivity, with a strong grasp on industry best practices and digital user journeys;
- Results-driven, comfortable with both the analytical and creative sides of marketing, with experience reviewing and assessing performance data and insights to build elite-level content recommendations;
- Demonstrated ability to influence and work across functions within and outside of marketing, building relationships to drive results, and experience communicating and presenting to C-level executives;
- Experience working within B2B brands is appreciated; agility in hypergrowth environments necessary.
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