Marketing Director

1 month ago


Oakville, Ontario, Canada Electrical & Automation Industry Careers Full time
Marketing Manager

The Marketing Manager plays a pivotal role in the Electrical Division, reporting directly to the V.P. Marketing. This key position is responsible for driving ongoing marketing activities, creating and implementing marketing strategies, and overseeing promotional and advertising campaigns.

Main Responsibilities:

  • Develop and execute marketing campaigns to drive sales and brand awareness
  • Track and analyze sales data to inform marketing initiatives
  • Prepare comprehensive marketing reports to stakeholders
  • Manage the return on investment (ROI) for marketing programs
  • Oversee the Direct Marketing Funds program
  • Collaborate with customers to support merchandising and marketing efforts
  • Lead the Digital Marketing Coordinator in website management, social media marketing, and digital advertising initiatives
  • Support sales staff with sales data, market trends, forecasts, and account analyses
  • Plan and coordinate meetings and trade shows
  • Monitor and manage budgets to ensure alignment with marketing plans

Requirements:

  • 5+ years of experience in marketing roles
  • Background in B2B Industrial or Electrical Industry a plus
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
  • Excellent written and verbal communication skills
  • Creative thinker with a keen eye for design and attention to detail
  • Proficiency in marketing tools and software

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