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SEO Specialist

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Ottawa, Ontario, Canada Project Growth Full time
About Project Growth

Project Growth is a leading provider of innovative online retail solutions, dedicated to leveraging cutting-edge marketing strategies to enhance product reach and customer engagement.

Job Title: SEO SpecialistKey Responsibilities:
  • Product Listing Optimization
    • Utilize expertise in the Amazon portal to optimize product listings for maximum visibility and sales.
    • Conduct keyword research and implement SEO strategies to improve product search rankings.
    • Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.
  • Amazon Advertising Management
    • Manage Amazon advertising campaigns to increase product visibility and drive sales.
    • Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
    • Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.
  • Search Ranking Improvement
    • Implement strategies to improve product search rankings on Amazon.
    • Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
    • Work with internal teams to optimize product offerings and enhance search relevance.
  • Competitor Analysis
    • Conduct regular analysis of competitor listings, pricing, and advertising strategies.
    • Identify opportunities for differentiation and competitive advantage in the Amazon marketplace.
    Requirements:
    • Amazon Marketplace Expertise
      • Proven experience in utilizing the Amazon portal to optimize product listings and drive sales.
      • In-depth knowledge of Amazon's algorithms, search ranking factors, and advertising platforms.
    • Advertising Skills
      • Proficiency in managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
      • Experience in developing and executing advertising strategies to achieve business objectives.
    • SEO Knowledge
      • Strong understanding of SEO principles and best practices, particularly as they apply to Amazon product listings.
      • Ability to conduct keyword research and optimize product content for search visibility.
    • Analytical Skills
      • Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
      • Experience using analytics tools to track and measure campaign performance.
    • Communication Skills
      • Excellent verbal and written communication skills.
      • Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.
      Preferred Attributes:
      • E-commerce Experience
        • Experience working in e-commerce or retail industries, particularly with a focus on the Amazon marketplace.
        • Familiarity with other e-commerce platforms and marketplaces.
      • Creative Thinking
        • Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.
        • Ability to think outside the box and identify new growth opportunities.
      • Adaptability
        • Flexibility to adapt to changing marketplace dynamics and algorithm updates.
        • Willingness to continuously learn and stay updated on industry trends and best practices.
        Application Process:

To be considered for this role, please follow these steps:

  • Fill in the application form.
  • Record a video showcasing your skill sets.