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Marketing Creative

2 months ago

Halifax, Nova Scotia, Canada Universal Realty Group. Full time
About the Role

We are seeking a highly skilled Marketing Creative to join our team at Universal Realty Group. As a key member of our marketing team, you will play a pivotal role in enhancing our property marketing efforts through compelling visual communication and strong leadership.

Key Responsibilities
  • Design and Development: Strategize and create visually appealing digital and print advertising materials, ensuring adherence to brand guidelines. Manage budget and negotiate costs effectively.
  • Content Creation: Produce compelling written and visual content for property websites, social media platforms, and email campaigns. Direct photography and oversee image retouching, including mobile phone content creation.
  • Property Collateral: Develop promotional materials such as brochures and flyers that effectively communicate property highlights and amenities.
  • Signage and Wayfinding: Design and implement signage and directional solutions that enhance visitor experience and reflect the property's vibrant branding.
  • Event and Sponsorship Coordination: Coordinate marketing activities for events and sponsorships, ensuring alignment with property objectives and maximizing brand exposure.
  • Collaboration: Lead collaboration efforts with management leaders and teams to align marketing strategies with property objectives.
  • Optimization: Ensure all graphics and designs are optimized for seamless user experience across various digital platforms, leveraging your dynamic energy to elevate brand visibility.
  • Digital Program Management: Drive digital advertising campaigns to maximize property visibility and engagement, manage website updates, content, and development.
  • Analysis and Reporting: Track key performance metrics, conduct market research, and generate insightful reports to enhance property marketing effectiveness.
Requirements
  • Experience: Two years of experience in design and marketing, demonstrating proficiency in graphic design, with a track record of leadership in creative design initiatives. Experience in property management or real estate considered an asset.
  • Skills: Proficient in industry design software including Adobe Creative Suite, Microsoft Suite, Cloud Applications (ex. E-Blast, E-Signature, Social Media Management) and Website Content Management Systems.
  • Qualities: Strong understanding of marketing strategies and property branding, with a passion for enhancing brand engagement. Excellent communication skills, with the ability to collaborate effectively within a team environment, showcasing strong leadership qualities.