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Lead Marketing Automation Strategist

2 months ago

Oakville, Ontario, Canada Geotab Inc. Full time
Senior Manager of Marketing Automation

Location: Remote

About Us: Geotab is a prominent player in the IoT and connected transportation sector, recognized as a certified "Great Place to Work." Our team is composed of diverse and skilled professionals dedicated to empowering businesses to thrive while enhancing community safety and sustainability. We specialize in advancing security measures, connecting commercial vehicles to the internet, and providing web-based analytics that enable customers to optimize fleet management. Our open platform and Geotab Marketplace offer a multitude of third-party solutions, facilitating operational automation through seamless integration of vehicle data with other business assets. With billions of data points processed daily, we leverage data analytics and machine learning to boost productivity, minimize fuel consumption, enhance driver safety, and ensure compliance with regulatory standards. We are on the lookout for passionate individuals who think innovatively and aspire to make a significant impact in a dynamic and fast-paced environment.

Your Role: We are seeking a Senior Manager of Marketing Automation who will take charge of designing and executing lifecycle marketing automation campaigns aimed at increasing lead generation and conversion rates. If you are enthusiastic about technology and eager to contribute to an industry leader, we would like to connect with you.

Key Responsibilities:

  • Oversee the entire marketing automation process, ensuring efficient operations and providing support to team members.
  • Collaborate with the marketing team to develop a comprehensive marketing automation roadmap that enhances customer and partner acquisition journeys.
  • Create automated campaigns, sequences, triggers, templates, and segmentation strategies across various communication channels to drive engagement and conversion.
  • Implement and manage email marketing initiatives, including continuous testing and performance monitoring.
  • Design and execute nurture campaigns to effectively engage and convert prospects into loyal customers.
  • Ensure that all eligible prospects are integrated into a marketing nurture journey.
  • Work alongside Content Marketing, Product Marketing, and regional teams to optimize marketing automation strategies based on audience segmentation.
  • Continuously enhance marketing automation practices by integrating insights from relevant data sources.
  • Recommend and implement A/B testing strategies to refine email content and improve campaign effectiveness.
  • Maintain and review subscriber lists, ensuring customization and optimization based on individual preferences.
  • Support the integration of marketing automation with Salesforce CRM and assist in the incorporation of additional platforms.
  • Collaborate with marketing leadership to define KPIs, analyze campaign performance, and recommend improvements.
  • Monitor campaign metrics and share performance insights with the marketing team.
  • Stay updated on best practices and industry standards to enhance marketing automation efforts.
  • Support essential marketing operations initiatives related to lead management and data integrity.
  • Create reporting dashboards to analyze campaign performance and provide actionable insights.
  • Serve as a subject matter expert in marketing automation, providing guidance and leadership to the team.
  • Identify opportunities for process improvements to enhance workflow efficiency.

Qualifications:

  • Bachelor's degree in Marketing or a related field.
  • 3-5 years of experience in marketing strategy and campaign execution.
  • 5-7 years of experience in marketing, particularly in B2B contexts.
  • 5+ years of experience in Marketing Automation within the B2B technology sector.
  • Proven track record in executing successful Marketing Automation strategies.
  • Extensive experience with Salesforce Marketing Cloud.
  • Strong analytical skills with the ability to interpret data and implement new strategies.
  • Expertise in lead generation and marketing automation best practices.

If you resonate with this role, we encourage you to consider this opportunity.