Digital Tagging Analyst

3 days ago


Toronto ON, Canada Scene+ Full time
About the Role

As a Digital Tagging Analyst at Scene+, you will play a critical role in enhancing our data collection, functional tagging, and analysis capabilities. You will support the continuous improvement of our digital properties, develop and implement effective tagging strategies across our app and web platforms, and contribute to the development and maintenance of a digital reporting dashboard.

Key Responsibilities
  • Optimize tagging: Implement and maintain accurate tagging for all digital components to track user behaviors, interactions, and offers that trigger engagement.
  • Share actionable insights: Analyze collected data to identify trends and opportunities for improvement, and develop and maintain a digital reporting dashboard to consolidate data and provide actionable insights.
  • Enhance user experience: Contribute to revamping the app platform, ensuring new features and functionalities are seamlessly integrated and user-friendly.
  • Execute digital strategy: Contribute to the digital roadmap, drawing in information gathering through effective tagging strategies.
  • Recommend cost savings initiatives: Identify and execute cost-saving strategies, reducing reliance on external vendors and improving in-house capabilities.
Requirements
  • Experience: You are passionate about making insights-driven recommendations that deliver high business value, with expertise in creating and applying effective tagging strategies on mobile apps and web platforms.
  • Technical skills: You are proficient with Google Analytics, Google Tag Manager, Tableau, modern data management tools, and MS Office, and can quickly get up to speed with new technologies.
  • Interpersonal skills: You can nurture relationships across internal and external teams, adapting to the working style of your colleagues and embracing our culture.
About Scene+

At Scene+, we cultivate an innovative and collaborative environment, guided by our values of Member Focus, Teamwork, Continuous Improvement, Integrity, Results Driven, and Passion. We offer a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and more.



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