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Senior Content Manager

2 months ago

Toronto, Ontario, Canada Royal Bank of Canada> Full time

Job Summary

Job Description

About the Opportunity

Royal Bank of Canada is seeking a highly skilled Senior Content Manager to join our team. As a key member of our editorial content team, you will work closely with the Director of Content to execute on strategy, production, and publishing on various digital platforms. Your primary responsibility will be to lead the production of high-quality content, including videos, podcasts, text, and images, to engage and acquire clients.

Key Responsibilities

  • Lead the production of English and French content, ensuring best practices for discovery, layout, and design to connect with our audiences and meet business goals.
  • Write and/or assign articles to freelancers to meet the needs of our fast-paced publishing program. Craft effective writing assignments based on team input and analytics.
  • Stay up-to-date on market trends, including events that may impact markets and investor reactions. Develop smart content ideas and suggestions that resonate with our readership.
  • Develop excellent working relationships with our contributors, compliance, and legal teams to collaboratively develop impactful content in a timely manner.
  • Fact-check and follow all approval processes. Edit according to industry standards and keep style sheets up to date.
  • Contribute ideas for efficiencies and experiences to ensure our content delivers on strategic priorities and client journeys.
  • Stay current on recent advancements in content and social media developments.
  • Work with third-party illustrators and designers, providing feedback and enhancements as outlined by the broader team.
  • Provide copy-editing, proofreading, and overall support as part of a collaborative team of content creators and problem-solvers.

Requirements

  • 7+ years of experience creating daily content for a digital publication/platform. An understanding and willingness to learn how to connect with investors through consistency, tone, and relevancy.
  • Experience in business, investing, and/or personal finance is a plus.
  • Strong communication skills, both written and verbal. An ability to work with a wide range of stakeholders to deliver on deadlines.
  • Excellent writing samples and a passion for story ideation/creation. Proven ability to write compelling positioning and packaging copy for digital publishing as well as full-length articles.
  • Organized and detailed-oriented with an ability to follow/create schedules, follow workflows, build taxonomies, and approval processes.
  • Technically savvy with experience working with a broad range of tools, including Content Management Systems, SEO, analytics, PowerPoint, file sharing, and workflow tools.
  • A critical thinker who uses a problem-solving approach to testing and optimizing content. Experience maximizing distribution channels.
  • Demonstrated success using social media and different platforms.

Preferred Qualifications

  • Bilingual English and French.
  • Experience covering financial and investment topics, while translating technical content into client-friendly and user-friendly language.
  • Post-secondary/industry-specific education with a focus on journalism, communications, or digital design.

What We Offer

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • Ability to make a difference and lasting impact.
  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • Opportunities to do challenging work.

Job Skills

Brand Marketing, Communication, Content Evaluation, Content Marketing, Copywriting, Creativity, Graphic Design, Multi-Level Communication, Proofreading, Written Communication