Marketing Communications Specialist
3 days ago
We recognize our Associates as our most valuable asset. We are proud to provide competitive wages, profit-sharing, and amazing benefits like flexible group medical and dental, fitness reimbursement, training and development, group RRSP matching, rental discounts, and more.
Digital Marketing Specialist Job Summary
This role could be based in Calgary or Edmonton. Reporting to the Marketing Manager, the Digital Marketing Specialist will lead and execute digital strategies to drive engagement, traffic, and results for Boardwalk.
Main Responsibilities
- Develop, plan, and execute corporate and regional paid ad strategies across platforms including Google, Meta, and TikTok.
- Continuously monitor and optimize campaigns, including budgets, targeting, ad content, and performance metrics to meet KPIs and regional demands.
- Perform keyword research, expansion, and optimization to ensure competitive and effective ad placements.
- Collaborate with cross-functional teams to integrate SEO best practices into content, architecture, and code.
- Recommend enhancements to website structure, linking strategies, and content to optimize performance for target keywords.
Requirements
- Undergraduate Degree or Diploma in Marketing, Business, or a related field.
- 5+ years of experience in digital marketing with proven expertise in paid media, SEO, and performance marketing.
- Experience managing multiple ad platforms, including Google AdWords, Meta Business Suite, and TikTok.
- HubSpot experience; certification is an asset.
- Proven leadership and project management skills.
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