Digital Marketing Strategist for Americas Markets

4 weeks ago

Mississauga, Ontario, Canada Sandvik Group Full time

Sandvik Coromant, a leading provider of metal cutting solutions, is seeking an experienced Integrated Marketing Specialist to join its Sales Area Americas team.

About the Role:

We are looking for a dynamic and operational professional who can develop and execute integrated audience-specific marketing campaigns in the US and Canada to drive sales, promote our growth strategy, and ensure our unique brand position. The successful candidate will be responsible for creating and executing campaigns that leverage content to strengthen brand awareness and customer preference, generate and nurture leads using various channels, and stay updated on the latest marketing and communication trends to recommend and explore new methods and tools.

Key Responsibilities:

  • Develop and execute integrated marketing campaigns in the US and Canada to support local business plans and activities.
  • Analyze marketing activity performance through Power BI, A/B testing, customer surveys, and other tools.
  • Act as the point of contact for local press inquiries.
  • Manage local media and PR agency relations and coordinate the media and PR plan according to budget.

Requirements:

To succeed in this role, you will need at least three years' experience in marketing with a strategic mindset and ability to translate company strategy into marketing plans and activities. You should have exceptional writing and editing skills for both online and print media, as well as thorough knowledge of social media strategies and platforms. Your communication skills in English should be outstanding, both verbally and in writing. A degree in Marketing Communications or related discipline is required.

What We Offer:

In addition to a competitive salary of $95,000 - $110,000 per year, we offer a comprehensive compensation package including a retirement savings plan with matching, competitive health, dental, life, and disability benefits, ongoing development, and training opportunities. Sandvik is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported.

How to Apply:

Qualified individuals can apply online at www.sandvik.com/career to the Integrated Marketing Specialist opening #R0070954.

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