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Digital Marketing Strategist for Health and Beauty Industry
2 weeks ago
Insight Global is seeking a highly skilled Digital Marketing Strategist to join our large enterprise retail clients growing Media Marketing team in the health/beauty space.
About the Role:
As a Digital Marketing Strategist, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and revenue. You will work closely with cross-functional teams to understand business objectives and develop targeted marketing campaigns that meet those objectives.
Key Responsibilities:
- Develop and execute comprehensive digital marketing plans that align with business goals
- Conduct market research and analysis to stay up-to-date on industry trends and competitor activity
- Collaborate with internal stakeholders to understand business objectives and develop targeted marketing campaigns
- Manage and optimize digital marketing campaigns across multiple channels, including social media, email, search engine marketing, and display advertising
- Analyze campaign results and provide data-driven insights to inform future marketing decisions
- Stay up-to-date on the latest digital marketing technologies and trends, and make recommendations for implementation within the organization
Requirements:
- 4+ years of experience in digital marketing, account management, or campaign management
- Bachelor's degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising
- Proven track record of success in developing and executing effective digital marketing campaigns
- Strong understanding of digital marketing channels, including social media, email, search engine marketing, and display advertising
- Excellent analytical and problem-solving skills, with ability to collect and analyze data to inform marketing decisions
- Strong communication and project management skills, with ability to work effectively with cross-functional teams
- Ability to work in a fast-paced environment and prioritize multiple projects and deadlines
Preferred Qualifications:
- Experience working in the CPG, large retail, or beauty/HABA industries
- Knowledge of Google Ads, Facebook Business Manager, and other digital marketing platforms