Content Development Lead
3 weeks ago
We are seeking a talented Marketing Communications Specialist to lead the development of impactful communications and guide an up-and-coming team in doing the same.
Your exceptional writing capability combined with a natural ability for creative direction will help deliver quality communications designed to engage and educate our distinct audiences.
You'll work closely with our Content Creation team, developing omni-channel content and guiding content creators in their projects. The work includes thought leadership and promotional emails, web content, e-commerce promotions, white papers/e-books, social media content, case studies, webinars, how-to guides, press releases, and more.
Our communications channels aim to engage with customers, prospects, leads, vendors, staff, and the public. While channels and audiences vary, the quality of our content and tone/voice are consistent and unique in our marketspace.
In this leadership role, you are a hands-on producer, and your work, along with that of your team, is integral to executing our content marketing strategy. At the core of this strategy is creating content that people search the Internet for and that search engines like Google love.
We are industry thought leaders that produce best-in-class content our audiences want to download and share. If you get a kick out of having thousands of people read your webpages every month or several hundred join a webinar you created, you'll fit in with our team.
This position will afford an individual the opportunity to work at one of the largest and most successful global companies in the country, with a track record for retaining, developing, and investing in staff.
The ideal candidate will have:
- A graduate degree from a post-secondary program in Journalism, Media Studies, Advertising, and Marketing Communications, or equivalent;
- 10 years' experience writing and editing content for an external audience;
- Excellent communication skills, writing, and proofreading skills;
- Excellent research, organizational, and time management skills;
- Ability to work productively individually and guide/support/develop team members;
- Expert using Adobe Creative Suite (Photoshop, InDesign, Acrobat, Illustrator);
- Experience using any CRM, CMS, and email delivery platforms;
Estimated salary: $85,000 - $110,000 per year, depending on experience.
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