Senior Data Analyst

4 weeks ago

Toronto, Ontario, Canada Bank of Montreal Full time
Senior Campaign Data Analyst

We are seeking a highly skilled Senior Campaign Data Analyst to join our team in Campaign Analytics & Execution. The ideal candidate will have a strong background in data analysis and a passion for driving business growth through data-driven insights.

Key Responsibilities:
  • Support the Wealth Leads optimization project to improve efficiency and generate incremental revenue for Wealth.
  • Assist with sizing, execution, channel loading, and performance tracking for multiple wealth campaigns.
  • Provide actionable insights and implement analytics/machine learning solutions to senior leadership.
  • Work with different stakeholders to support and implement the new Wealth Leads optimization project.
  • Research, design, and implement campaign reporting infrastructure that leads to automated and flexible reporting.
  • Work with internal clients and diverse stakeholders to understand their business objectives, scope, and KPIs, translating them into actionable campaign projects.
  • Produce dashboards, reports, analysis, and insights that drive decisions and help build better campaigns and experiences.
  • Manage and enhance daily/weekly/monthly campaign reporting to provide results and context, delivering actionable insights to senior management.
  • Take the lead on campaign performance measurement and increasing productivity of all marketing initiatives.
Requirements:
  • Minimum 2 years of proficient work experience in the Financial industry and Consumer Campaign Management & Execution data analysis.
  • Demonstrated proficiency in working with large varied datasets, both structured and unstructured data, using SAS.
  • Proficiency in AWS, GCP, SQL, R, Python, Tableau, Power BI, and Spotfire.
  • Post-Secondary education in Business Analytics, Math, Computer Science, Statistics, Actuarial Science, or Business.
  • Able to effectively present analytics data to business users at the Manager/Senior Manager level.
  • Experience in running campaigns through design, execution, and performance tracking.
  • A strong passion for data, charts, analysis, trends, and evangelizing data usage.
  • Knowledge of BMO wealth products and understanding of current market trends are assets.
  • Self-starter with strong relationship-building skills; Experience in machine learning/deep learning algorithms is an asset.
What We Offer:
  • Total compensation package that includes performance-based incentives, discretionary bonuses, and other perks and rewards.
  • Health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

We're committed to creating lasting, positive change for our customers, our communities, and our people. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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