Senior Marketing Strategist for Digital Asset Management

20 hours ago


London, Ontario, Canada Tbwa ChiatDay Inc Full time
About Us

Galaxy is a digital asset and blockchain leader helping institutions, startups, and individuals access and navigate the crypto economy.

We believe crypto and blockchain innovations will permeate and improve all aspects of our global economy. Our vision is a society where value and ownership flow as freely as information.

Galaxy provides platform solutions custom-made for a digitally native ecosystem across three complementary operating businesses: Global Markets, Asset Management, and Digital Infrastructure Solutions.

Our Mission

We aim to engineer a new economic paradigm by developing products and services that help the world invest in economic progress.

About the Role

We are seeking a Product Marketing Lead for our Asset Management business unit.

This role is critical to the growth of one of Galaxy's core business units. As the Product Marketing Lead, you will develop and execute a marketing strategy that aligns with the overall business goals and objectives for Asset Management.

You will work closely with our sales and client success teams to support Galaxy's lead-generation efforts and optimize lower-funnel marketing activity.

As a member of our team, you will have a unique opportunity to join a leading innovator in the digital asset ecosystem and contribute to shaping the future of finance and Web3.

Responsibilities
  • Develop, lead, and manage Asset Management's marketing strategy that is on-brand, relevant, differentiated, engaging, thought-provoking, and actionable.
  • Coordinate with internal marketing teams and external agencies on all aspects of Asset Management's marketing activities.
  • Manage and optimize lead generation efforts, utilizing data and analytics to make informed marketing decisions and improve campaign performance.
  • Work closely with product specialists, analysts, portfolio managers, and subject matter experts.
Requirements

To succeed in this role, you should have:

  • At least 5 years of experience in marketing and communications.
  • Experience working in finance and/or asset management.
  • Understanding of regulatory and compliance requirements.
  • Experience with Hubspot CRM and Marketing Hub.
What We Offer

We offer a competitive base salary and discretionary bonus, company-paid sick leave, health and protective benefits, 3% 401(k) company contribution, free virtual coaching and counseling sessions, opportunities to learn about the Crypto industry, free daily snacks in-office, smart, entrepreneurial, and fun colleagues, and Employee Resource Groups.

The estimated salary range for this position is $160,000 - $195,000 USD, based on the location and requirements of the job.



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