Digital Campaigns Strategist

6 days ago


Vancouver, British Columbia, Canada Warroom Inc Full time

Warroom Inc is a cutting-edge programmatic advertising agency dedicated to digital media buying. Our expertise lies in driving strategic initiatives and achieving high-impact results for top clients in North America.

About Our Team

We believe that happy employees are the backbone of exceptional work and client satisfaction. That's why we've created an inclusive environment that encourages team members to grow and thrive. We value your aspirations and help you set goals to achieve those milestones.

We're committed to fostering a culture of creativity, growth, and open communication. We celebrate accomplishments and believe in ideas coming first – not egos.

The Opportunity

As a Digital Campaigns Strategist at Warroom Inc, you'll lead our Campaigns and Optimizations team in driving strategic initiatives and achieving high-impact results. This role demands exceptional leadership, strategic thinking, and operational excellence to increase company revenue, drive efficiency, and lead programmatic buying through innovative initiatives.

You'll be responsible for team development, stakeholder management, and alignment with the company's vision and objectives. This is a hybrid role requiring 3 days a week in the office with the first 3 months of onboarding fully in the office.

Responsibilities
  • Strategic Planning:
    • Develop and implement strategic plans to drive business growth and achieve key performance indicators (KPIs).
    • Identify opportunities for innovation and process improvement within the team and across the organization.
  • Campaign Development:
    • Ensure efficient marketing campaign development and execution.
    • Analyze gathered campaign data to develop and refine strategies for key clients.
  • Team Development:
    • Develop comprehensive development plans for each team member and enable them to grow.
    • Foster a culture of continuous learning and improvement.
  • Reporting and Analysis:
    • Build comprehensive optimization reports and provide insights and recommendations to surpass set goals.
    • Monitor daily key performance indicators to interpret data and gauge the success of initiatives.
Requirements
  • 10+ years of experience in a paid media management role, either in an agency or an in-house marketing position.
  • 4+ years of people leadership experience, with experience leading leaders required.
  • Experience with digital media planning & buying.
  • Certified on DV360, CM360, SA360, Google Analytics, Google Ads & Meta.
  • Set-up experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360.
  • Set-up experience on Meta Business Manager, CM360, and familiarity with other demand-side platforms.
  • Familiar with media & research tools like ComScore, Emarketer, etc.
  • Experienced in Google Tag Manager to understand tags and be able to identify and troubleshoot issues.
  • Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.).
  • Strong understanding of the ad tech landscape.
  • Capacity to work under pressure on various business verticals.
  • Excellent English communication skills (in-person, phone & email).
  • Strong attention to detail is required.
Benefits
  • 3 weeks of annual paid vacation with tenure increases.
  • Extended Health and Dental benefits + Wellness spending account.
  • Retirement savings matching.


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