Senior Product Branding Specialist

4 days ago


Brampton, Ontario, Canada Dayforce Full time

This senior branding specialist role requires a strategic thinker who can develop content frameworks and key messages for North American programs to reach C-level decision makers in the HCM space.

The ideal candidate will have 10+ years of B2B Product Marketing experience focused on business applications, preferably for enterprise software reaching multiple buying groups (CHRO, CFO, COO, CIO, etc.) with differentiated messaging for each persona.

  • Develop differentiated product positioning and messaging for use within account-based marketing (ABM) programs targeting frontline-focused industries such as retail, hospitality, and manufacturing.
  • Synthesize market insights from analysts, sales, and thought leaders to develop specialized buyer personas from corporate admins to frontline users.
  • Develop value-based humanized storylines tied to C-level metrics.
  • Collaborate with brand and growth marketing to refine messaging used on digital channels.
  • Collaborate with the content marketing team and creative agencies to turn messaging into ABM-focused creative collateral and publish it to marketing channels.
  • Personalize existing, or create new, sales enablement materials to work in ABM motions such as sales plays or revenue development manager (RDM) messaging and scripts.
  • Develop the positioning goals and content strategy for key industry events like NRF, retail's big show.

At Dayforce, we offer a dynamic work environment that allows our employees to grow professionally and personally. We provide excellent time away from work programs, comprehensive wellness initiatives, and recognition through competitive pay and benefits.



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