Director of Channel Marketing and Advocacy

4 weeks ago

Montreal, Quebec, Canada Corning Full time
Job Title: Director of Channel Marketing and Advocacy

Corning is a leading innovator in materials science, and we're seeking a dynamic and passionate Director of Channel Marketing and Advocacy to join our team. In this leadership role, you will be pivotal in shaping and executing our customer advocacy and partner marketing strategies, driving engagement through innovative marketing initiatives, and fostering strong relationships with our customers and partners.

Key Responsibilities:
  • Develop and oversee a comprehensive partner and channel marketing strategy.
  • Develop and deliver strategic content to support our partners.
  • Oversee the creation and maintenance of dedicated portals for partner materials and support.
  • Collaborate closely with sales and market development teams to align and enhance partner strategies.
  • Develop and execute comprehensive marketing campaigns to support partner engagement initiatives.
  • Oversee the creation and distribution of regular newsletters and updates to the user communities.
  • Monitor industry trends and best practices to continuously improve engagement strategies.
  • Create and execute effective sales strategies tailored to various channels.
  • Analyze market trends, customer needs, and competitive landscapes to align strategies with company sales goals.
  • Establish and maintain productive relationships with key partners.
  • Negotiate agreements, resolve conflicts, and ensure partners meet sales targets alongside the sale team.
  • Lead, mentor, and develop a team of marketing and advocacy professionals.
  • Set clear goals, provide regular feedback, and ensure the team meets its objectives.
  • Collaborate with cross-functional teams to align strategies and drive business growth.
  • Develop and oversee a comprehensive customer advocacy strategy.
  • Identify, cultivate, and amplify customer advocates and success stories.
  • Utilize customer feedback to drive continuous improvement in products and services.
  • Lead a team to execute advocacy initiatives and measure their impact.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
  • Extensive (10+) experience in channel management, customer advocacy, community management, or a similar role within the SaaS industry.
  • Proven leadership and team management skills.
  • Strong project management and organizational skills.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Creative thinking and problem-solving abilities.
  • Proficiency with CRM and marketing automation tools is a plus.
What We Offer:
  • A competitive salary range of $114,469.00 - $157,395.00, assuming full-time status.
  • A comprehensive benefits package, including medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.
  • A commitment to supporting your health, financial, career development, and life goals.
  • A recognition program that celebrates your contributions.
  • A 401(k) savings plan with company matching contributions.
  • A 100% company-paid pension benefit that grows steadily throughout your career.
  • Short- and long-term compensation programs based on your role and responsibilities.
  • Professional development programs to help you grow and achieve your career goals.

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