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Integrated Marketing Manager
2 months ago
We are seeking a highly skilled Integrated Marketing Manager to join our Marketing team in Montreal. As a key member of our team, you will be responsible for developing and executing regional lead generation strategies through online and offline marketing campaigns.
Key Responsibilities:- Develop and own the tactical execution of the regional annual/quarterly marketing roadmap, seasonal campaigns, and other projects to drive pipeline and revenue for the business.
- Collaborate with the regional Performance Marketing Team to increase engagement and conversion of always-on acquisition campaigns, media buy, paid and organic social campaigns.
- Own the Lightspeed messaging in your market by reviewing, editing, and writing different content formats, including emails, blogs, content for events, sales enablement, and more.
- Work closely with the company's Hospitality Sales team to enable them to meet their commercial objectives by providing them with appropriate tools, materials, and ad-hoc promos where necessary.
- Support the development of customer marketing activities, including marketing automation programs, to upsell and retain existing customers.
- Measure, evaluate, and iterate marketing campaigns and activations based on data-driven insights.
- Continually review internal and external data sources to identify growth and expansion opportunities.
- Collaborate with the Senior Director of Marketing, NoAM to set and own the regional marketing budget, own the monthly budget reconciliation, and actualization.
- Support new product and feature release and channel activation.
- Be the hospitality marketing expert for your markets, stay updated on the latest trends and market opportunities, and collaborate with the Senior PR Manager/Content Specialist to seize relevant opportunities.
- Solid experience developing and leading marketing roadmaps, campaigns, and projects from customer insight to ideation and execution.
- A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives and high-growth targets.
- Strong mastery for identifying marketing opportunities for new customer acquisition and for growing an existing customer base.
- Excellent collaborator with experience working with Product, Marketing, and Sales leaders of various levels.
- Strong project management and communication skills to lead and influence multiple stakeholders to meet project objectives and deadlines.
- Ability to write data-driven marketing briefs to inform and demonstrate the ROI of the marketing campaigns to launch, translate the brief into clear marketing deliverables, and Jira tickets.
- Superior analytical skills with proven data tools experience, including Salesforce, Looker, and more.
- No-limits mindset, creative flair, initiative, and positive attitude to convince and lead people and teams from different departments.
- Able to do your job in a truly flexible hybrid environment (3 days/week in the office).
- Genuine career opportunities in a company that's creating new jobs every day.
- Work in a team big enough for growth but lean enough to make a real impact.
We are a team of 11 people located across North America. Our team is responsible for developing and executing campaigns to drive customer acquisition, retention, and engagement. We are looking for a candidate who has experience with the following:
