Strategic Marketing Advisor

3 weeks ago

Calgary, Alberta, Canada Secure Energy Full time

Marketing and Communications Role



We are seeking a Strategic Marketing Advisor to join our team at Secure Energy. In this role, you will work closely with our Director of Marketing & Stakeholder Engagement to develop and implement marketing plans that drive business growth and achieve corporate marketing objectives.



The ideal candidate will have a thorough understanding of marketing principles and experience in working with Google Ads. They will also be able to analyze market data and trends to make informed decisions on marketing initiatives and translate, write, edit, and strategically advise on promotional components necessary to reinforce our SECURE story for customers in a brand-aligned and consistent fashion.



Responsibilities of this role include:




  • Support the development and implementation of marketing plans that identify specific marketing and market insight initiatives to support and drive business growth and achieve corporate marketing objectives.
  • Research and analyze market data and trends to make informed decisions on marketing initiatives.
  • Support the development and implementation of the Company's digital communications strategy, including social media and website platforms.
  • Maintain and provide continued improvement of a resource library, available to all business areas, of detailed documents required for proposals and other sales initiatives.
  • Provide support and strategic counsel on the implementation of business unit marketing requests.
  • Work with the Company's Graphic Designer to produce marketing material (digital & traditional), ensuring alignment with branding standards and corporate messaging.
  • Manage the Company's tradeshow and conference participation and provide marketing and logistical support to ensure successful return on investment, including pre-event preparation and post-event surveys/debrief.
  • Take a lead role in all major company events, both internal and external.
  • Work closely with the Sales team to develop collateral and messaging to inform and educate customers on SECURE's breadth of services and facilities.
  • Manage photoshoots for marketing purposes, including working with photographers and keeping an up-to-date inventory of photo assets.
  • Participate as an integral member of the marketing and communications team, providing support as required.


Qualifications/Competencies



The ideal candidate will have:




  • A bachelor's degree or equivalent in Marketing, Communications, or Public Relations, with ten or more years of relevant communications and marketing business experience.
  • A thorough understanding of marketing principles.
  • Knowledge and experience in working with Google Ads.
  • Ability to travel to field locations to provide marketing support to SECURE's operations.
  • Exceptional communication skills (written and verbal) with an understanding of multimedia and visual communications.
  • A background in the energy sector or other B2B sector is preferred, including detailed knowledge of energy sector dynamics, key producers and service organizations, trends and challenges specific to environmental solutions.
  • Knowledge of waste management in the energy sector and familiarity with environmental priorities in midstream services, an asset.
  • Strong project management and organizational skills with the ability to work collaboratively within teams.
  • Experience with various social media platforms and best practices.
  • Experience with InDesign is considered an asset.
  • Excellent communicator: the ability to effectively communicate with key stakeholders, both internal and external, to the organization and build productive, positive relationships.
  • Strong business and marketing acumen; ability to understand the business challenge and offer proactive, strategic marketing or communications solutions.
  • Attention to detail and the ability to drive strategy and tactically implement at all organizational levels.


At SECURE, we focus on opportunities for growth and improvement for our employees, our customers, our partners, and the communities we operate in. We are an energetic team driven by the needs of our customers and care about making a meaningful contribution. We strive to attract, retain, and motivate employees by offering a compensation package that competitively recognizes employee contributions and performance.



In addition to rewarding job opportunities, we offer an attractive employee package, including:




  • Leading industry wages with competitive base salary, compensation programs.
  • Industry-leading safety.
  • Comprehensive benefits package including:
  • Employer-paid benefits: health, dental & more.
  • Health Care Spending Account.
  • Employee Wellness Program.
  • Employee savings plans.
  • Career progression/internal mobility opportunities, including off-season rotational opportunities.
  • Community investment activities.
  • A competitive employee referral program.


Stay connected to us:




  • Visit us at and connect with us on our social media channels for our latest job postings, news, community activities, and other updates.
  • SECURE is an equal opportunity employer. Applicants are not assessed on race, age, disability, sexual orientation, religion or belief.

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