Product Marketing Manager, Integrated Go-To-Market Strategy

2 months ago


Toronto, Ontario, Canada Jobber Full time

Drive Business Growth as a Product Marketing Manager

Jobber is seeking a highly skilled Product Marketing Manager to join our Marketing department. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive business growth and customer acquisition.

About the Role

The Product Marketing Manager will report to the Director, Product Marketing, and will be responsible for:

  • Market Analysis and Insights: Conduct market research and analysis to identify trends, opportunities, and challenges that impact our business.
  • Go-to-Market Strategy Development: Develop and execute go-to-market strategies that align with our business objectives and drive customer acquisition.
  • Product Positioning and Messaging: Work with cross-functional teams to develop and implement product positioning and messaging strategies that resonate with our target audience.
  • Internal Enablement: Develop and execute internal communications plans to ensure that all stakeholders are aligned and equipped to support our go-to-market strategies.
  • Process Improvement: Continuously evaluate and improve our go-to-market processes to ensure that they are efficient, effective, and aligned with our business objectives.

Requirements

To be successful in this role, you will need:

  • 5+ years of marketing experience, preferably in a B2B SaaS environment.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform business decisions.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Ability to think strategically, with a focus on driving business growth and customer acquisition.
  • Comfort with ambiguity and changing priorities, with the ability to adapt to changing business needs.

What We Offer

Jobber offers a competitive total compensation package, including an extended health benefits package, RRSP matching, and stock options. We also offer a dedicated Coaching and Development function, including Development Coaches, to help build your career and reach your goals.

About Jobber

Jobber is a leading provider of software solutions for small home service businesses. We are committed to helping our customers succeed and grow their businesses. We believe in fostering an inclusive work environment and welcome applicants from diverse backgrounds and experiences.



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