Territory Sales Manager
3 weeks ago
Key Responsibilities:
The Territory Manager is responsible for growing Campari Canada's presence and sales across the Off Premise channel, which includes LCBO stores and LCBO Agency stores, as well as some On Premise accounts. This role involves working with and reporting to the assigned Field Sales Manager to optimize sales in the retail channel.
Key Accountabilities:
- Apply the Campari Way of Selling techniques to effectively sell and negotiate to achieve Sales Targets and Objectives.
- Ensure all allocated channel programs are executed with excellence in the right accounts, with sufficient inventory levels, as well as appropriate follow up to ensure the maximum return on investment and review of program performance.
- Develop direct, actionable relationships with retail account staff.
- Utilize local CRM tool to manage customer relationships, keeping key account contact information and portfolio status up to date.
- Conduct on-site staff training and educational sessions to ensure that all brands are on the forefront of the staff's mind when selling to customers.
- Collaborate with the Channel & Customer Marketing Team and Brand Marketing Team to assist with the planning and execution of creative, local events that increase the presence and visibility of all brands within the territory.
- Work within the guidelines defined by Campari Marketing team to increase brand awareness through social media and social networking sites.
- Monitor and report competitive supplier or other volume / value increasing activity in assigned territory as a means to improve future Campari brand promotion / strategy in the Off Premise channel.
- Utilize CRM tool to record meeting outcomes, objective tracking, data for fact based selling and engage in localized account surveys to build insights; all aimed at creating the Campari Perfect Store.
- Develop plans in collaboration with FSM focused on growth of assigned accounts.
- Complete all administrative duties including budget assignment and expenses.
- Analyze territory sales trends and programming calendar to create customized programming for partnership accounts.
- Conduct regular audits across all store locations to ensure accurate shelf information and displays, providing visibility on shelf position, share of shelf, product assortment, and display compliance.
Requirements:
- Current and effective in market Off Premise channel relationship and marketing understanding
- Degree or diploma in business with a focus on sales or marketing
- Business financials and experience in managing a budget
- Demonstrated ability to develop and maintain effective working relationships with key customers and stakeholders
- Ability to analyze territory sales trends to gain key insight to drive sound business decisions.
- Ability to manage multiple priorities and manage multi-brand portfolio
- Cross Functional Collaboration
- Strong analytical skills, including quantitative analysis
- Ability to prioritize and balance required tasks with sensitivity to time, resources, and budget
- Uphold the qualities of high integrity and commitment, with a strong work ethic
- Motivated to complete tasks independently and ability to work with minimal supervision
- Demonstrate the ability to communicate positively and work effectively with others
- Microsoft Office Suite
- Regular travel
- Attend events and promotions after hours
- Digital media understanding and social media proficiency
Our Commitment to Diversity & Inclusion:
At Campari Group, we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
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