Digital Experience Designer
1 day ago
We are seeking a highly skilled Digital Designer to join our team at the University of Waterloo. As a key member of our Creative Studio, you will play a pivotal role in shaping the university's digital transformation initiatives, with a primary focus on designing engaging digital experiences for our websites.
Key Responsibilities:- Design visually appealing and user-friendly digital experiences across various platforms, including websites, digital publications, and social media.
- Apply user-centered design principles, leveraging UX/UI best practices and user feedback to optimize the experience.
- Ensure accessibility and inclusivity by designing content that complies with AODA and WCAG guidelines, making digital content accessible to all users.
- Maintain brand consistency by aligning all designs with the university's visual identity, ensuring that digital outputs reflect the institution's strategic objectives.
- Work closely with cross-functional teams, including content creators, marketing, and technical teams, to align design solutions with broader project requirements and goals.
- Facilitate creative brainstorming sessions by collaborating with stakeholders to curate mood boards, explore creative ideas, and develop innovative design concepts.
- Present design proposals to campus colleagues and senior leadership, articulating the strategic impact and value of design decisions.
- Collaborate on multimedia content creation, including videos, animations, and interactive experiences, ensuring alignment with the university's branding and communication goals.
- Align design initiatives with institutional objectives by ensuring all projects contribute to enhancing the university's reputation, recruitment, and community engagement efforts.
- Advocate for inclusive design principles by incorporating diverse user needs into all stages of the design process.
- Leverage analytics and user feedback to continuously improve design outcomes, using data to solve UX/UI challenges and optimize the user experience.
- Anticipate and adapt to future trends by staying informed on the latest developments in design, technology, and education, integrating these insights into long-term strategies.
- Lead the refinement of the university's visual identity, ensuring consistency across all digital and communication channels, including the development of comprehensive brand guidelines.
- Mentor junior designers and co-op students, fostering a creative and innovative culture while helping team members grow their design skills.
- Champion innovation within the Creative Studio by adopting new design technologies and methodologies that elevate the quality and effectiveness of the university's communications.
- Participate in the Creative Community of Practice, contributing to a collaborative environment where best practices and creative ideas are shared across teams.
- Expertly utilize design software such as Adobe Creative Suite, Figma, and content management systems to create high-quality digital content and assets.
- Ensure compliance with accessibility standards by preparing files for AODA compliance and using tools to test and validate the accessibility of digital content.
- Develop responsive web designs that are optimized for mobile and desktop experiences, ensuring seamless interaction across devices.
- Manage digital asset archives by ensuring that all graphic files are properly organized, updated, and archived for future use.
We value diversity, equity, and inclusion and are committed to creating a welcoming and inclusive environment for all employees. If you are passionate about digital design and are looking for a challenging and rewarding role, we encourage you to apply.
The University of Waterloo is an equal opportunities employer and welcomes applications from qualified candidates who are legally entitled to work in Canada.
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