Senior Brand Manager

2 weeks ago


Ajax, Ontario, Canada Colgate Full time
Job Title: Senior Brand Manager

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Key Responsibilities:
  1. Managing the assigned portfolio to achieve net sales, margin, profit and share targets.
  2. Developing and executing brand Go-to-Market plans that is fully aligned to business objectives.
  3. Development and implementation of the plans (include implementing brand strategies, assisting all business financials, and annual budget process) that will establish and maintain current and long-range marketing plans for the brand.
  4. Manage the development of 'path to purchase' plans, for example brand activation, PR or others including post campaign analysis.
  5. Manage advertising and promotions budget for the assigned portfolio.
  6. Partner with the shopper team to implement Brand Activation programmes as part of the shopper marketing process.
  7. Ensure timely communication as required with key internal stakeholders on category issues or activities (Retail Marketing, Customer Development, CS&L, Finance, Consumer Affairs, Consumer Insights, Division Marketing, and Country GMs).
  8. Own the development of the annual brand plan for assigned portfolio and ensure full stakeholder buy-in.
Requirements:
  1. Holds a Bachelor's or Master's degree.
  2. Brand management experience of minimum 5 years.
  3. Strikes the right balance of demonstrating consistent brand passion with objective, fact-based decision making.
  4. Strong learning ability and creative thinking.
  5. Digital savvy - knowledge on digital strategies and trends, have worked with e-platforms and digital agencies with proven results.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong;
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